What to do with Paid Advertising in the Current Climate
This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.
Keeping visible to both existing and new customers is critical right now. This webinar will cover opportunities to keep customers informed and ready to come back when the current climate changes
Many businesses are asking the question – should they stop all forms of paid advertising online? This webinar will cover the options you have as a business already advertising on search or on social – and what opportunities there may be to keep your customers informed about your services and your business.
The webinar will look at why it is critical to be open and honest with your customers and potential customers via paid advertising, as well as investigating the potential opportunities in preparing for a positive change to the current circumstances we find ourselves in (and how to use that to your advantage)
The seminar will cover:
- Google Search Advertising & Branded Search – discover how to communicate with customers and potential customers whilst keeping your advertising spend down to a minimum
- Google Display Advertising & Branded Display – learn how to communicate clear messages to your customers and how to build a list of people to retarget when the current climate restrictions are lifted
- Social Advertising including Facebook & LinkedIn – find out how you could be using Facebook Ads and LinkedIn Ads to communicate with customers and potential customers whilst keeping your spending low
