What’s New in Search? -D2N2 Growth Hub Webinar

The world of search engines continue to develop at a rapid rate, with an ever-greater focus on mobile devices, machine learning and increasingly; visual search. It’s important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn’t see coming.

This session is always popular, covering all that’s new in the world of Google & Bing. With the latest updates to Google’s search algorithm covered, how changes to the presentation of search results could affect you, all the new Google & Microsoft Ads features recently released and the latest industry data & test results demonstrating what really works in the worlds of SEO & PPC.

Including all the important changes in the world of organic and paid search across Google and Bing, sharing best practice and case studies of what works and how businesses have dealt with recent search engine updates.

This session identifies the key players in all such clients, and having an effective and successful sales strategy to secure business for the long-term.

Who should attend this session?

Aimed at anyone with an interest or responsibility for digital marketing, website performance and any aspect of search engine optimisation or pay per click advertising. The session assumes no prior knowledge of SEO or PPC advertising, with all topics fully explained and questions from delegates answered as part of the session. Relevant to all levels of experience from beginner to advanced.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

Agenda

• 14:00 – 14:30 – Webinar presentation
• 14:30 – 14:45 – Break
• 14:45 – 15:45 – Webinar presentation
• 15:45 – 16:00 – Break

What will we cover?

• Google’s recent core updates: The effects on search results and how to deal with them
• Changes to Google’s Page Experience ranking factors
• The Google Helpful Content update and how to identify potentially “unhelpful” content on your website
• New Shopping features announced by Google and how to take advantage of them
• New Google Lens and visual search features to be aware of
• Google’s new topical exploration search feature
• How to ensure the correct Site Name is displayed in Google Search on mobile
• New Webmaster Guidelines and Search Console features
• New Performance Max features in Google Ads to take advantage of

What outcomes can you expect from joining us?

After attending this session, you will:

• Understand what changes you might need to make to your website to be ready for forthcoming
• Google updates (or reverse the negative effects of a recent update)
• Have gained the latest best practice for search engine optimisation and pay per click advertising from industry experts
• Know what the Helpful Content update is and how to address issues it might present with your website
• Understand new Shopping and Performance Max features in Google and how to use them for your advantage

Who’ll be presenting this session?

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.

During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.

This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.