Getting Started in Marketing
Struggling with your marketing? Not sure which methods to use and how to get the best from them? Do you need an Action Plan? This Getting started in Marketing course from the East Midlands Chamber will give you an introduction to key marketing concepts and how to apply them to your business or organisation enabling you to develop an effective marketing plan.
Course programme in detail
- The 8 P’s of Marketing
- The Communications mix
- SWOT Analysis
- Unique Selling Points
- The Buying Process
- Features and Benefits
- Segmentation
- Targeting and Positioning
Delegates will leave the workshop with a Marketing Action Plan to take their business forward.
Who should attend
This course is aimed at those new to marketing, who may have worked in other functions previously. It will also help business owners to improve and manage their marketing more effectively.
Course delivery
This course is delivered from the East Midlands Chambers modern training facilities in Chesterfield and is limited to a maximum of 12 delegates. Lunch and refreshments are provided as part of this course.
About the trainer
Beryl Pettitt is an experienced marketing trainer, who has worked with both public and private sector organisations to help them learn how to market themselves more effectively. She has an MA in marketing and has run her own business for the last 17 years.
