Creating a Social Media Plan and Strategy
With over 3 billion active social media users, Social Media Marketing is one of the most effective ways to get your business out to a mass audience. However, it’s not as easy as simply creating a few posts out about your business.
You need to grow and nurture your audience to truly reap the rewards of social media marketing. This masterclass will teach you the fundamentals of how to create a social media plan and strategy.
Please bring your laptop or a device that will allow you to access your social media accounts.
- The different platforms and which one to use based on your target market,
- Don’t sell but educate!
- Utilising analytics to influence your social media plan, focusing on Facebook.
- Different types of posts and tools that you can utilise on Facebook,
- Utilising analytics on LinkedIn on how to grow your online presence,
- The importance of video and how you can use video across multiple platforms,
- Utilising Facebook Ad’s,
- The importance of Key dates,
- How we tie all this together into a basic social media plan.
- Questions?
What are the benefits to my business?
Through attending this Masterclass, you will gain a deeper understanding of what Social Media marketing actually is, and the basics of how it can be used to achieve your business goals. In the world that we live in its key that you develop these key skills, otherwise your business will be left behind.
This masterclass will be useful for the majority of businesses that would like to either begin to learn the fundamentals of marketing. Or as a training course for employees wishing to gain a deeper understanding of marketing and how to implement it into their role.
Perfect for people with limited digital marketing knowledge, or as a refresher course for somebody.
Eligibility
Only one registration per business via Eventbrite will be confirmed. This masterclass is open to small and medium-sized enterprises based in the Sheffield City Region.
For more information click here.
