How to Use Your Smartphone to Create Videos for Your Business
Video is a preferred format for most social media channels. Website visitors will watch a short video as an introduction to your business, or to find out how you will be able to help them. YouTube is the second largest search engine after Google. Fortunately, you don’t need lots of equipment to take advantage of video.
Most people have access to a video recording studio that fits right in their pocket. Today, smartphones are so sophisticated that they can record in high definition, with decent audio and even allow you to edit your film on the device itself.
When we know that video is a preferred content by platforms and audiences alike, it makes sense for all businesses, regardless of size, to use video in their marketing. In this workshop, you’ll learn how to make the most of the technology you have to hand to get better results from video.
Who should attend this workshop?
This workshop is for anyone considering using video to increase their own visibility online, or increase the brand awareness of their company. This workshop is especially valuable to people new to video.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
What will the workshop cover?
- Why video is an important part of a marketing strategy
- Ideas for creating video
- Basic video content structure
- Filming using your phone
- Lighting and audio options
- Editing your video
- Tools to assist you
What outcomes can you expect?
After attending this workshop, you will:
- Understand why video is important to your marketing efforts
- Be able to create a video storyboard/structure
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Agenda
- 9.30am – 10.20am – Workshop presentation
- 10.20am – 10.30am – Break
- 10.30am – 11.20am – Workshop presentation
- 11.20am – 11.30am – Break
- 11.30am – 12.15pm – Workshop presentation
- 12.15pm – 12.30pm – Q&A
Who’ll be presenting this workshop?
Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.
This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.
