Destination Chesterfield

Promote Chesterfield

How can you help promote Chesterfield?

What can you do to help Destination Chesterfield promote Chesterfield and North Derbyshire as a wonderful place to invest, work, live and visit?

We would love our 230 Chesterfield Champions to help spread the word over the coming months by sharing one or more of Destination Chesterfield‘s marketing activities.

You could help promote the town through your business and personal social media accounts. You could include information about Chesterfield and North Derbyshire on your internal communications, linking to the Chesterfield website from your business website. And, of course, we’d love it if you could share with others via word of mouth.

Do you know what you’d like to explore? Save time by jumping straight to a section that interests you:

1. A place to call home
2. Made in Chesterfield
3. A place to experiences
4. Business growth and investment
5. Developing talent
6. Chesterfield Champions

Read about Destination Chesterfield’s strategy.

1. A place to call home

Located on the edge of the Peak District, our town offers an exceptional quality of life. Can you help tell our town’s story as a place to call home?

We continue to build quality housing for residents in Chesterfield and Staveley, including increasing the number of homes around our town centre. Together, we can influence the supply of and demand for housing to meet both the borough’s economic growth aspirations and the government’s house-building ambitions.

Our upcoming marketing will attract new residents and encourage them to become active participants in our communities. Let us know you’d like to get involved, or join the Chesterfield Property Group.

Keep up to date with the latest news about living in Chesterfield via our dedicated business news email and news pages.

Living in Chesterfield
Property-sector events
Use our photography library to promote living in Chesterfield.

2. Made in Chesterfield

Our town has a proud heritage of making, building and innovating.

Manufacturing represents 9% of all employment in our town,  double the national average of 4.5%. Just a few of the products made here include holiday lodges, industrial centrifuges and weighbridges, industrial paint, cast iron bars and sustainable packaging.

Upcoming activities will support your recruitment efforts, link you with business support, and showcase investment. We put a spotlight on all commercial opportunities, including the East Midlands Investment Zone, which offers a transformative boost for manufacturing and green sectors.

Get involved by collaborating and sharing best practices through initiatives like the Chesterfield Manufacturing Forum. Or help us showcase careers in the sector through engagement with schools.

We showcase the latest opportunities for businesses in manufacturing, engineering, rail and green sectors via email and social media. Use our photography library to promote these sectors.

3. A Place to Experience

Chesterfield and Staveley town centres undergo significant transformations with major investments. New shops, dining options, places to live, and leisure facilities are emerging, and a Chesterfield Town Board has been established. Supported by Chesterfield Champions and partners, we showcase Chesterfield as a unique leisure destination to boost town centre living and attract new investment. Campaigns include:

• Christmas in Chesterfield (Nov – Dec)
• Valentine’s Day (February)
• Mother’s Day (March)
• Father’s Day (June)
• Summer in Chesterfield (July – Sept)
• Competitions (around every six weeks)
• What’s on guides (new dates added monthly)
• Stay in Chesterfield (refreshes 3 times per year)

We’d love for you to showcase these campaigns to encourage customers and friends to spend their leisure time in the town. Search for #ChesterfieldEvents to find the latest social media activities across our consumer Instagram, Facebook and TikTok channels. Comment on our social media posts to boost our reach. You can also create your own posts and link to the Chesterfield events website. Use our photography library to promote Chesterfield.

Keep up to date with the latest news about Chesterfield as a place to experience via our dedicated business news email and news pages.

4. Business growth and investment

Our Chesterfield Investment Summit takes place each November and we attend UKREiiF, the UK’s largest property investment show, which takes place in Leeds each May.

We encourage you to spread the word about Chesterfield business events. Find our business event posts by searching simultaneously for #ChesterfieldEvents and #ChesterfieldBusiness. Comment on our social media posts via our business LinkedIn and Facebook accounts to boost our reach as a town.

You can also create your own posts and link to the Chesterfield business events website. Use our photography library to promote Chesterfield businesses.

5. Developing talent

The ability to attract our town’s best talent keeps Chesterfield growing and thriving. We are proud to support the pipeline of local talent and welcome your support by:

• Promoting the Chesterfield and North Derbyshire Skills and Employability Conference (takes place in February and is promoted from November)
• Showcasing Chesterfield as the first Apprentice Town
• Engaging with and supporting local schools with open days, career fairs and opportunities highlighted by us via email
• Supporting Made in Chesterfield if you work in manufacturing, engineering, rail, or green growth

6. Chesterfield Champions

Our Chesterfield Champions can access a range of opportunities throughout the year. We shine a spotlight on a different sector each month, with our case studies. Please send your news stories for our dedicated business news email and news pages. We create regular investment features and community updates, sharing with the media where appropriate.

Find your focus month for promotional activities, including a column in the Derbyshire Times:

• January – Professional services, business advice & HR
• February – Skills, education and recruitment
• March – Visitor economy
• April – Creative and digital
• May – Healthcare and public
• June – Charities
• July – Financial and legal
• August – Food, drink and retail
• September – Export, wholesale and distribution
• October – Manufacturing and engineering
• November – Property and construction
• December – Marketing, media and PR