Effective SEO in 2019 & Paid Digital Advertising
Speakers
Ian Lockwood – Effective SEO in 2019
The world of search is fast-paced and ever-changing. The always-popular session on all that’s new in the world of Google and Bing returns. Expert consultant, Ian Lockwood, will walk you through the latest updates to Google’s algorithm, how changes to the presentation of search results could affect you and the latest industry data and test results demonstrating what really works in the worlds of search engine optimisation (SEO).
Ann Stanley – Paid Advertising – Challenges and Successes
From as little as £10 per day, you can advertise online through search, social, display and shopping platforms; to increase visitors and conversions. Ann will guide you through the maze of ad formats and targeting options; as well as trends towards video or image-based ads, automation, and advertising to your own audience through remarketing.
Agenda
- 9am – 9.30am: Registration, breakfast, refreshments and networking
- 9.30am: Introduction to the D2N2 Growth HUB
- 9.40am: Workshop presentation
- 10.25am: Tea & Coffee break
- 10.45am: Workshop presentation
- 11.30am: Q&A
- 11.45am – 12.15pm: Close
Who should attend?
The seminar is open to small and medium-sized businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire. It will be particularly suitable for businesses who were unable to attend the D2N2 Digital Conference and Expo.
Eligibility
The support provided by D2N2 Growth Hub 2019-2022 is part-funded via the European Regional Development Fund, therefore we are required to evdience that you are a small to medium sized enterprise.
Prior to attending a D2N2 Growth Hub event, or contact with a D2N2 Growth Hub Adviser, you will need to submit an SME enrolment form providing details of your business which will be sent to you via email.
Please print the form, complete all areas, sign in ink, scan and return by email to growthhubevents@d2n2growthhub.co.uk with Growth Hub 2019-22 enrolment form in the subject line.
