Optimising your Business Facebook Page
This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.
Do you currently use Facebook to help promote your business or organisation? If so, you’ll need to start optimising it, so your fans have all the information they need to do business with you.
Organic reach for Facebook business pages stands at around 1-6%. It’s harder than ever to get your content seen. But people do look at Facebook pages and, particularly if your audience is on Facebook, an optimised Facebook page will help your content perform better and provide them with all the information they need about you.
Who should attend:
Anyone using, or considering using, Facebook business pages to increase their own visibility online, or increase the brand awareness of their company. This webinar is valuable to people new to Facebook as well as more experienced users.
This webinar will cover:
- The layout of a Facebook page
- The key elements needed to be discovered
- How to use the call to action button more effectively
- How to set your page tabs to reflect the content of the page
- Why your About section is critical
- An overview of the key settings to change
