An independent design and branding agency based in Chesterfield, which works for brands both close to home and across the globe, has been recognised by the only awards programme in Europe that celebrates the transformative power of rebranding and brand development.

Crush Design has been shortlisted for the Transform Awards Europe 2025, under the category of ‘Best Visual Identity From the Engineering and Manufacturing Sector.’ The nomination comes as a result from the company’s recent re-brand for Ziemann Holvrieka.

The awards recognise excellence in creativity and strategy across the whole brand development process. Categories cover audio branding, brand architecture, brand evolution, creative strategy, implementation, visual identity, and wayfinding. The awards also include a special recognition subsection to identify the most strategic, creative and innovative brand specialists.

Natalie Burkinshaw, Director at Crush said: “As a renowned global player with 15 subsidiaries worldwide, Ziemann Holvrieka has been at the forefront of shaping the beverage industry for over 170 years. Their engineering and manufacturing experience has seen them build breweries for the world’s most esteemed beer brands, along with executing projects across complementary industries worldwide.

“But despite their centuries of success, the Ziemann Holvrieka brand was starting to fall behind. Whilst very established, their identity needed to be re-imagined to retain a competitive brand presence and look to the future of brewing engineering.

“Taking on this year-long re-brand project involved each and every one of the Crush team, but the hard work was certainly worth it. Working with the senior management at Ziemann Holvrieka, too, proved seamless, and as project partners that truly understood and trusted our creative thinking both during the development and rollout of the refreshed brand.

“They really were, and still are, a pleasure to work with, as we continue to support them in sustaining their identity across their website, sales collateral and wider creative assets. We look forward to the award results in March!”

Crush supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.