Chesterfield-based packaging manufacturer, Corrugated Case Company were taken by surprise recently, when they found out their products had been featured in an episode of ITV’s Britain’s Got Talent.
The company’s boxes featured in a death-defying stunt during a semi-final episode, which was carried out by The Magic Marine (aka James Stott). The stunt saw the brave magician put his life in the hands of BGT judges David Walliams, Alesha Dixon, Amanda Holden and Ashley Banjo.
Concealed in one of five giant boxes, The Magic Marine asked each of the four judges to release a ton of explosives dangling precariously overhead at random.
You can see the dramatic action in the video below:
Founded in 1996, The Corrugated Case Company is recognised today as one of the UK’s leading specialists in the design and manufacture of corrugated packaging products, establishing a firm reputation for quality, innovation and delivering value to customers. However, the team believes this is the first time their products have featured in front of a national television audience!
Melissa Wilcockson, Technical Sales Manager for the Corrugated Case Company said: “We had no idea our boxes were going to be featured in the act. It wasn’t until a few weeks after the programme aired that we learned the order was shipped to a commercial provider of magical props, which is how they ended up in the hands of The Magic Marine.
“As you can imagine, it was a huge surprise for everybody. Our boxes and packaging have been used in all manner of industries, but this is the first time — as far as we know — they’ve been used for something like this!”
The company also joked in a statement on its website: “We can throw a few shapes here and there on the dance floor, but not much beyond the classic Big Fish / Little Fish / Cardboard Box routine. And as for comedy, well, we think it’s fair to say that joke just now is a prime example to suggest we wouldn’t make it past the front door — let alone the auditions round!”
The Corrugated Case Company supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.