Feather & Fern Archives - Destination Chesterfield

Luxury salon Feather & Fern brings glamour to Chesterfield town centre

7th May 2025

Chesterfield’s newest and largest luxury hair salon, Feather & Fern is officially open, with owners Sara Fern and Kerry Featherstone promising clients ‘a warm and relaxing environment with a touch of glamour’.

Feather & Fern, has opened on Knifesmithgate in Unit 1 at Elder Way, following the agreement of a 10-year lease on the prominent 1,636 sq. ft unit in February.

In just nine weeks, the space has been transformed into a 10-chair hair and beauty salon.

This is the first business for owners Kerry and Sarah. Speaking about their journey to business ownership, Kerry said: “The excitement has overtaken the stress of creating a brand new hair salon. It’s been an incredible, fun journey and we are really excited to be finally open and welcoming clients to the amazing space Sara and I have created.”

Feather & Fern boasts six stylists, a beauty and cosmetics specialist, along with two apprentices.

The opening of Feather & Fern marks another exciting tenant for the former Co-Op department store in Chesterfield town centre which has been transformed into a Premier Inn hotel and eight street level units by Jomast.

Feather & Fern is located in what was the electrical department of the Co-Op located on Knifesmithgate. The business joins HotPod Yoga and Bottle & Thyme as tenants of Chesterfield’s newest leisure quarter.

The opening of Feather & Fern means that all three corner units at Elder Way are now fully occupied. Four street level units remain on Elder Way and just one unit remains available on Knifesmithgate. Developer Jomast reports strong interest in the remaining Knifesmithgate unit.

Welcoming Kerry and Sara to Elder Way, Mark Hill, Jomast’s Commercial Property Director said: “The salon is stunning, and I wish them much success for the future of their new business. Feather & Fern is a fantastic addition to the vibrant community we are building at Elder Way.”

Elder Way continues to go from strength-to-strength since welcoming its first tenant to the street level units last year. Last month, the 92-bed hotel, which is located on the upper floors of the development, was named as the Hotel of the Year by Premier Inn.

Investment continues to be made across Chesterfield town centre including the purchase of the former Marks and Spencers store, the Spread Eagle reopening and infrastructure works in the Market Square.

If you are interested in commercial space in and around Chesterfield town centre enquire here.

New luxury hair salon to open at Elder Way

25th February 2025

Elder Way will welcome a third business to the development later this year, with a new luxury hair salon, Feather & Fern set to open in Unit 1 on Knifesmithgate in May.

Feather & Fern owners and hairdressers Kerry Featherstone and Sara Fern have agreed a 10-year lease on the prominent 1,636 sq. ft unit with Elder Way developer Jomast marking another exciting tenant for the iconic former Co-op department store.

Feather & Fern will now join Bottle & Thyme and Hotpod Yoga who both moved to the development last year.

Both hailing and currently working in Chesterfield, the opening of Feather & Fern is the first business venture for Kerry and Sara.

Speaking about the move, Kerry said: “We are really excited by the Elder Way development. It is the new place to be in town. The unit and space wowed us and we wanted it immediately.”

Feather & Fern will be located in what was the electrical department of the former Co-Op department store. Work is now underway to transform the split-level unit.

Sara added: “Jomast has allowed us to be flexible with the interior and that was important to us. We want to put our own stamp on the space and create an environment unlike other hair salon in town.”

The lower level will host a welcoming area with a reception desk, sea grass pendant lighting, a seating area, and a coffee bar. “It’s an area for people to not just wait for their appointment, but relax,” Kerry added.

The second level will be zoned into cutting, washing, and mixing areas. In keeping with the wider Elder Way development, Feather and Fern will have a fresh and contemporary look.

The original unit 1 has been split in order to accommodate Fern & Feather’s business needs. The split has created a smaller 1,109 sq.ft unit which Jomast is confident will appeal to independent and start-up businesses in the area.

Mark Hill, Jomast’s Commercial Property Director said: “I am delighted that we have been able to accommodate Sara and Kerry’s new business and help them realise their dream.

“Feather & Fern will be a great addition to Elder Way and Chesterfield town centre. It’s a prominent unit with lots of parking nearby as well as neighbouring businesses like Bottle & Thyme which will assist them in getting their business established quickly.

The move to Elder Way by Feather & Fern means that all three corner units at the development on Knifesmithgate and Elder Way – are now fully occupied. Just one unit remains available on Knifesmithgate.

Set to open in May later this year, Feather & Fern aims to create nine jobs, including six stylist roles, two apprenticeships, and a beauty therapist role. The salon will have ten hair sections with extra seating for colours and treatments.

Looking forward to opening their first business, Sara said: “It’s very exciting and scary. We can’t wait to welcome clients – new and old – to Feather & Fern. We are delighted that we are able to bring our vision to life at Elder Way. It’s the place to be in Chesterfield.”

Just five units now remain available at Elder Way with agent WSB Property reporting strong interest from a number of operators.

For enquiries or further information about the available units, visit www.elderway.co.uk

Enterprises of every kind already benefit from Chesterfield’s positive approach, supportive community, superb travel links and excellent strategic location. Find out more about locating your business in our town at: https://www.chesterfield.co.uk/business/invest-in-chesterfield/