The Christmas in Chesterfield Campaign has been launched by Destination Chesterfield and Chesterfield Borough Council and we are encouraging Chesterfield and North Derbyshire businesses to help us spread the word to their customers and their employees.
This page gives you lots of ideas and information on promotional and support available as well as a range of marketing assets (images, videos, hashtags, weblinks, etc) that are free for you to use over the festive period to help promote your and other businesses in the town
Here are 10 ways you can get involved:
1. Download the Christmas Campaign assets and use them in your own activity
The Christmas in Chesterfield imagery is available for use by local businesses across their activity. There are a number of themes and assets, so there should be something that will work for your business and what’s even better is we have prepared them in a the right formats for all the different social media channels so no editing required:
It is really important that we reinforce that Chesterfield is a safe place to shop and visit, which we all know it is.
Content Idea: As businesses you can highlight the measures or services you have in place to make that experience safe and special. You may also want to talk about the benefits Chesterfield has with big wide shopping streets for social distancing and on the whole an outdoor experience.
We want to encourage people to support our local retailers as much as possible, talk about your goods but also share information on the wider range of retailers we have across Chesterfield.
Content Idea: If you are sending emails to your customers on your own products and services use these graphics alongside your own and link back to www.chesterfield.co.uk/christmas to highlight other Christmas shopping ideas there are.
Eat and Drink Local
We need to continue to support our restaurant, cafes and bars through lockdown and beyond.
Content Idea: You could share on your businesses internal email or intranet a message about supporting local food and drink businesses through lockdown – We have created a page about dining at home with local businesses during lockdown – https://www.chesterfield.co.uk/visiting/eating-out/dine-at-home/ you could share.
This set of graphics is designed for those messages of support for all businesses across the town, it is important as well as shopping local or eating out we look to trade local as well and keep money in the local economy.
Content Idea: You could share information on your social media channels of other Chesterfield businesses you work with, tag them in and give them a Christmas shout out and showcase how as a businesses you support local.
If using on a website or for social media posts it would be great if you could use #christmasinchesterfield and #lovechesterfield and where possible link to www.chesterfield.co.uk/christmas
2. Spread the word on Social Media
Social media plays an important role in supporting businesses by driving footfall and ultimately increasing sales. It isn’t a case of the internet destroying retail; the businesses that use it effectively can create interest and build a relationship with customers. Check out a blog we previously wrote on the importance of social media for businesses in the town
Remember that social media isn’t just about broadcasting, it is about community, listening and engagement. Interact with your customers and other businesses in the town, share , like, comment on content that fits with your companies ethos or your customers or is promoting good things that are happening in the area. The way social media algorithms work, the more engagements they have the further they are shared and the more people see them.
Over the festive period when you are posting content please use the hashtags:
The Destination Chesterfield and Chesterfield Borough Council teams will be engaging with content and spreading the festive spirit through our channels. Please do give us a follow.
You can follow or use the following hashtags across all social media channels.
#christmasinchesterfield – Christmas in Chesterfield campaign
#lovechesterfield – positive posts about the town
#chesterfieldnews – local news
#chesterfieldevents – local events
#shopchesterfield – Shopping in Chesterfield
#eatchesterfield – Food and Drink in Chesterfield
Social Media Support
In the new year Destination Chesterfield and Chesterfield Borough Council will be launching a campaign with Maybe, who offer free social media monitoring software and run a range of webinars and support on the how to get the best out of your social media, in the meantime you can find out more at https://www.maybetech.com/
3. Share the Christmas in Chesterfield Videos
We have created a number of videos that we will be using to promote the town over the festive period and you are welcome to share them or embed them on your websites and on your social media campaigns. For each video below there is a link to it on youtube and also the embed code which you can past into your website. If you need the videos in another format please contact firstname.lastname@example.org
All we need for Christmas is you Campaign video
Video Link: https://www.youtube.com/watch?v=xlede6GrtwY
Embed Code: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/xlede6GrtwY” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
Support local during lockdown video
Video Link: https://youtu.be/UPVjsPDxvgE
Embed Code: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/UPVjsPDxvgE” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
4. Send us your festive events and activity
if you are planning festive events and activity, either in person or virtually please do send it across to Josh.Marsh@chesterfield.co.uk and he will consider for inclusion on the www.chesterfield.co.uk website and social media activity.
If you are a visitor economy business you can also upload your events to the visitchesterfield.info website run by Chesterfield Borough Council at https://www.visitchesterfield.info/information/submit-event
Two events that are happening in the town that you may like to share with your customers, friends and colleagues are:
You can keep up to date with all the events happening in the town at www.chesterfield.co.uk/events
5. Shout about positive news from your business
If you have any positive news stories over the festive period and beyond please do share them with Josh.Marsh@chesterfield.co.uk and he will consider them for inclusion on the www.chesterfield.co.uk website and our social media activity.
You may want to send your news stories to the local media as well:
- Derbyshire Times
- S40 / S41 Local
- Heron Publication – Twist, Dronfield Eye, Wings , Activ8
- Derbyshire Live
- BBC Radio Sheffield
- Spire Radio
If you are not sure on how to write a story, Destination Chesterfield are running a online media workshop on the 3rd December – Book a place at https://www.chesterfield.co.uk/events/free-business-workshop-pr-media-awareness/
6. Offering new ways of working that benefit your customers
Many of you will already have adapted and will be offering new ways to engage with your businesses. Here are a couple of ideas that may help you to adapt and promote your business further.
Many independent businesses have been looking at new ways to adapt and innovate during the COVID lockdown – and to help Chesterfield Borough Council have partnered with Derbyshire County Council to help businesses take advantage of the fast growing Shopappy.com.
It’s a one stop, local, online support platform which enables customers to see what local shops and services have to offer, all in one place.
The Derbyshire Economic Partnership, which comprises the County Council and eight partner district councils, have taken care of the first-year membership fee to the award winning ShopAppy.com platform.
ShopAppy.com, which has already launched in 150 towns in the UK, was created four years ago to provide an alternative way for places and small businesses to compete with online retail giants, allowing customers to book events and experiences as well as browse and buy local products online.
Do you work collaboratively with other businesses? Could you combine and cross sell products increasing your businesses reach to a new audience? For example if you are a clothes shop could you work with a local jeweller to cross sell across your channels.
7. Make sure you are taking advantage of the latest business support
Here are some useful links to help guide you in the direction of business support activity that may be of use to you
Check out the our Coronavirus business support page which have details of the latest advice on support and government guidance during the pandemic.
The D2N2 Growth Hub provides businesses in Derby, Derbyshire, Nottingham and Nottinghamshire with a single point of access to business support.
Chesterfield Borough Council have recently appointed a Town Centre Engagement Officer.
The role is to ensure Chesterfield town centre remains vibrant and viable. Working with and supporting Retailers, market traders, landlords and other Town Centre Stakeholders to co-ordinate activity to support to improve the Town Centre as a destination to visit, live and invest.’
8. Share information with your customers about what is happening in Chesterfield this Christmas
You can support the town and fellow businesses by sharing details of what is happening in Chesterfield over the Christmas period. This could be done on websites, social media, through e-marketing or through your and your teams engagement with customers.
You can keep up to date with what is happening over the festive period at www.chesterfield.co.uk/christmas
If you would like to receive e-updates on what is happening in Chesterfield so you don’t miss out on the latest news and events – Sign up here
9. Share information with your employees about what is happening in Chesterfield this Christmas
There is lots of information that as businesses we can all be sharing with our employees. This could be on intranets, through team meetings, internal emails or just chatting to people in the work place.
As part of the Christmas Campaign we have created gift guides and information on businesses that are trading during lockdown, simply by sharing the Chesterfield.co.uk/Christmas webpage with employees will give them lots of information on how they can support local this Christmas.
If you are looking to purchase gifts for staff or team members, consider items from local businesses, if they are not currently open you could purchase gift vouchers so they are being supported during this time.
10. Getting further involved with promoting the town
There are 190 Chesterfield Champions that are proud to support the local economy, working closely with Destination Chesterfield to showcase Chesterfield and North Derbyshire as a destination to live, work, visit and invest.
Are you growing your organisation and looking for marketing or business support? Would you like to build relationships with likeminded organisations and keep up to date with local news and developments?
There are a range of opportunities for Chesterfield Champions from senior networking events and priority invitations including consultation events to media opportunities and a profile on the Chesterfield business directory.
Becoming a Chesterfield Champion is a commitment to Chesterfield and and its continued success. If you love Chesterfield and would like to chat about becoming a Champion, please call Tara Underhill on 07392868746 or email email@example.com.
The Christmas in Chesterfield Campaign has been developed in partnership by Destination Chesterfield and Chesterfield Borough Council with support from the reopening the high street safely fund provided by HM Government and the European Regional Development Fund.