The Christmas in Chesterfield Campaign has been launched by Destination Chesterfield and Chesterfield Borough Council and we are encouraging Chesterfield and North Derbyshire businesses to help us spread the word to their customers and employees.
This page gives you lots of ideas and information on the promotion and support available, as well as a range of marketing assets (images, videos, hashtags, weblinks, etc) that are free for you to use over the festive period to help promote your business and others in the town.
Here are 10 ways you can get involved:
1. Download the Christmas Campaign assets and use them in your own activity
The Christmas in Chesterfield imagery is available for use by local businesses across their activity. There are a number of themes and assets, so there should be something that will work for your business. What’s even better is we have prepared them in all the right formats for the different social media channels so no editing required:
This set of graphics is designed for those messages of support for all businesses across the town. It is important that as well as shopping local or eating out, we look to trade local too and keep money in the local economy.
Content Idea: You could share information on your social media channels of other Chesterfield businesses you work with, tag them in and give them a Christmas shout out. This way you’ll be showcasing how your business is supporting local!
If using on a website or for social media posts, it would be great if you could use #christmasinchesterfield and #lovechesterfield and where possible link to www.chesterfield.co.uk/christmas
We want to encourage people to support our local retailers as much as possible, talk about your goods but also share information on the wider range of retailers we have across Chesterfield.
Content Idea: If you are sending emails to your customers on your own products and services, use these graphics alongside your own and link back to www.chesterfield.co.uk/christmas to highlight other Christmas shopping ideas in the town
Eat and Drink Local
Show your support for our brilliant restaurants, cafes and bars this festive season!
Content Idea: You could share on your businesses internal email or intranet a message about supporting local food and drink businesses – We have created pages full of great ideas on where to eat and drink in the town which you could share, including:
- Restaurants in Chesterfield
- Pubs and bars in Chesterfield
- Festive party ideas
- Dining out on Christmas Day and Boxing Day
2. Spread the word on Social Media
Social media plays an important role in supporting businesses by driving footfall and ultimately increasing sales. It isn’t a case of the internet destroying retail; the businesses that use it effectively can create interest and build a relationship with customers.
Remember that social media isn’t just about broadcasting, it is about community, listening and engagement. Interact with your customers and other businesses in the town, share , like, comment on content that fits with your company’s or customers’ ethos, or is promoting good things that are happening in the area.
The way social media algorithms work, the more engagements they have the further they are shared and the more people see them.
Over the festive period when you are posting content please use the hashtags:
The Destination Chesterfield and Chesterfield Borough Council teams will be engaging with content and spreading the festive spirit through our channels. Please do give us a follow.
You can follow or use the following hashtags across all social media channels.
#christmasinchesterfield – Christmas in Chesterfield campaign
#lovechesterfield – positive posts about the town
#chesterfieldnews – local news
#chesterfieldevents – local events
3. Share the Christmas in Chesterfield Videos
We have created a range of video that we will be using to promote the town over the festive period, and you are welcome to share or embed them onto your websites and in your social media campaigns:
Christmas in Chesterfield – Family Fun
You can access this video at https://www.youtube.com/watch?v=HQKqtFQZ4ig
You can embed the video to your website by using the following code:
<iframe width=”864″ height=”468″ src=”https://www.youtube.com/embed/HQKqtFQZ4ig” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
Christmas in Chesterfield – Entertainment and Dining Out
You can access this video at https://youtu.be/FlgpGC7dxIU
You can embed the video to your website by using the following code:
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/FlgpGC7dxIU” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
If you require the videos in another format please contact firstname.lastname@example.org
4. Send us your festive events and activity
If you are planning festive events and activity, please do send it across to email@example.com who will be able to consider it for inclusion on the www.chesterfield.co.uk website and social media activity.
If you are a visitor economy business, you can also upload your events to the Visit Chesterfield website run by Chesterfield Borough Council at https://www.visitchesterfield.info/information/submit-event
Events that are happening in the town that you may like to share with your customers, friends and colleagues include:
You can keep up to date with all the events happening in the town at www.chesterfield.co.uk/events
5. Shout about positive news from your business
If you have any positive news stories over the festive period and beyond please do share them with Josh.Marsh@chesterfield.co.uk and he will consider them for inclusion on the www.chesterfield.co.uk website and our social media activity.
Whether your business is raising money for charity, hosting a toy appeal or spreading festive cheer in the local community, be sure to let us know about it so we can help spread the word!
You may want to send your news stories to the local media as well:
- Derbyshire Times
- S40 / S41 Local
- Heron Publications – Twist, Dronfield Eye, Wings , Activ8
- Derbyshire Live
- BBC Radio Sheffield
- Spire Radio
- Greatest Hits Radio North Derbyshire
If you are not sure on how to write a story, Destination Chesterfield is running a online media workshop on the 29th November 2021 – Book a place at https://www.chesterfield.co.uk/events/free-business-workshop-pr-media-awareness/
6. Offering new ways of working that benefit your customers
Many of you will already have adapted and will be offering new ways to engage with your businesses. Here are a couple of ideas that may help you to adapt and promote your business further.
Chesterfield Digital High Street Initiative
The project is funded by Chesterfield Borough Council, and delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire). It is designed to help your business implement modern forms of online trading that complement, rather than replace, your high street presence.
Support is available to 120 eligible retail, hospitality, and leisure businesses across the town, with 50 of those businesses being offered a fully search engine optimised e-commerce website.
Find out how your business can receive funding and support from the scheme here: https://www.chesterfield.co.uk/business/business-support/chesterfield-digital-high-street/
Many independent businesses have been looking at new ways to adapt and innovate during the COVID lockdown – and to help Chesterfield Borough Council have partnered with Derbyshire County Council to help businesses take advantage of the fast growing Shopappy.com.
It’s a one stop, local, online support platform which enables customers to see what local shops and services have to offer, all in one place.
The Derbyshire Economic Partnership, which comprises the County Council and eight partner district councils, have taken care of the first-year membership fee to the award winning ShopAppy.com platform.
ShopAppy.com, which has already launched in 150 towns in the UK, was created four years ago to provide an alternative way for places and small businesses to compete with online retail giants, allowing customers to book events and experiences as well as browse and buy local products online.
Do you work collaboratively with other businesses? Could you combine and cross-sell products, increasing your businesses reach to a new audience? For example, if you are a clothes shop could you work with a local jeweler to cross-sell across your channels?
7. Make sure you are taking advantage of the latest business support
Here are some useful links to help guide you in the direction of business support activity that may be of use to you
Check out the our business support page which has details of the latest grants and advice on offer for Chesterfield businesses.
The D2N2 Growth Hub provides businesses in Derby, Derbyshire, Nottingham and Nottinghamshire with a single point of access to business support.
Chesterfield Borough Council’s Town Centre Engagement Officer, Rebecca Bland is contactable at: Rebecca.Bland@chesterfield.gov.uk
Rebecca’s role is to ensure Chesterfield town centre remains vibrant and viable, working with and supporting retailers, market traders, landlords and other stakeholders to co-ordinate activity with the aim of improving the town centre as a destination to ‘visit, live and invest.’
8. Share information with your customers about what is happening in Chesterfield this Christmas
You can support the town and fellow businesses by sharing details of what is happening in Chesterfield over the Christmas period. This could be done on websites, social media, through e-marketing or through you and your team’s engagement with customers.
You can keep up to date with what is happening over the festive period at www.chesterfield.co.uk/christmas
If you would like to receive e-updates on what is happening in Chesterfield so you don’t miss out on the latest news and events – Sign up here
9. Share information with your employees about what is happening in Chesterfield this Christmas
There is plenty of information that as businesses, we can all be sharing with our employees. This could be on intranets, through team meetings, internal emails or just chatting to people in the work place.
As part of the Christmas Campaign we have created gift guides, party ideas, food & drink guides and more!
Simply sharing the Chesterfield.co.uk/Christmas webpage with employees will give them lots of information on how they can support local this Christmas.
If you are looking to purchase gifts for staff or team members, consider items from local businesses.
10. Getting further involved with promoting the town
There are 190 Chesterfield Champions that are proud to support the local economy, working closely with Destination Chesterfield to showcase Chesterfield and North Derbyshire as a destination to live, work, visit and invest.
Are you growing your organisation and looking for marketing or business support? Would you like to build relationships with likeminded organisations and keep up to date with local news and developments?
There are a range of opportunities for Chesterfield Champions from senior networking events and priority invitations including consultation events to media opportunities and a profile on the Chesterfield business directory.
Becoming a Chesterfield Champion is a commitment to Chesterfield and and its continued success. If you love Chesterfield and would like to chat about becoming a Champion, please contact Lydia Gregson on 07570 948602 or by email: firstname.lastname@example.org
The Christmas in Chesterfield Campaign has been developed in partnership by Destination Chesterfield and Chesterfield Borough Council with support from the Welcome Back Fund provided by HM Government and the European Regional Development Fund.