Celebrating Chesterfield Strategic Focus
Destination Chesterfield will continue to work with local stakeholders and promote to local audiences in Chesterfield.
Support of the business community is vital in delivering growth in the town.
These businesses must tell the Chesterfield story far and wide as local ambassadors.
Celebrating Chesterfield – Growth Strategy Objectives
- Increase the number of employee jobs in the borough by 4% (2,000 jobs).
- Increase the number of businesses by 12% (400 businesses).
- Increase the number of higher-value businesses by 15% (100 businesses)
- Increase the share of Chesterfield residents in knowledge-based occupations by 15% (Baseline Census 21 – 18,000)
- Reduce the town centre vacancy rate to below 10% (baseline 13.2%)
- Increase the value of the visitor economy by £20 million (baseline £163m)
- Reduce the economic inactivity rate relative to the national average (Baseline Census 21 – 42% V 39%)
- Maintain the 16 – 64 claimant count below the national average (baseline 3.3% v 3.6%).
- Narrow the 18 – 24 claimant count to within a 1% point of the national average (currently 1.8% points).
- Increase business participation in carbon reduction initiatives to support a carbon-neutral borough by 2050.
Chesterfield Champions
Destination Chesterfield will continue to develop the ‘Chesterfield Champions’ Partnership.
Businesses will continue to be encouraged to be ambassadors for Chesterfield and take a more proactive role in promoting the town outside of the borough of Chesterfield.
Destination Chesterfield will provide a range of events, assets and information to support businesses to promote Chesterfield.
Champions will also be kept up to date on what is happening in the town and continue to be given a voice to shape the place, business support initiatives and how it is marketed.
Destination Chesterfield will promote success and best practices from Chesterfield Champions as part of our campaigns.
Celebrating Local
Destination Chesterfield will continue to share information with local audiences.
Showcase positive news and information about things to do in the town.
Promotional activity to internal audiences should reinforce the Chesterfield Story or support the strategic focuses identified in this report e.g. promoting business support workshops to help generate business growth.
The Celebrate Chesterfield event will continue to showcase the town to both internal and regional stakeholders.
