Stanedge Golf Club

Stanedge Golf Club owner to deliver coaching sessions at the 2021 Open Championship

The owner of a Chesterfield golf club has been selected as part of an elite group of coaches to deliver golf lessons to attendees at the eagerly anticipated 2021 Open Championship.

PGA Professional Fame Tate runs Stanedge Golf Club, which was recently shortlisted as a finalist for ‘Club of the Year’ at the 2021 England Golf Awards.

The team of elite coaches will deliver thousands of free 15-minute lessons to spectators attending this year’s event at Royal St. George’s from 11th-18th July, 2021.

This year’s lessons will be delivered under strict COVID-19 regulations, with social distancing in place for each lesson, while all PGA coaches will be wearing protective masks and sanitising equipment will also be provided.

In 2019 at Royal Portrush in Northern Ireland, the Swingzone team delivered more than 2,700 lessons throughout Open Championship week.

Commenting on being picked for the role, Fame said: “I am absolutely delighted to have been selected as one of 16 coaches representing the PGA.

“I have worked in previous Swingzones at The Ladies British Open and The Solheim Cup so I am very much looking forward to the experience at The Men’s British Open and working with a fantastic team of coaches.

“The Swingzone is a superb chance to display how we work as coaches, giving more people the opportunity and accessibility to have a go at golf or develop their game further.”

Jonathan Wright, PGA External Relations Executive, said: “We are thrilled to be able to provide thousands of free coaching lessons once again at this year’s Open Championship.

“The Open Championship Swingzone is a fantastic opportunity for The PGA to showcase the valuable role our Members play in developing golf and inspiring more people into the game.

“We will of course be working under strict COVID-19 protocols so all lessons will be conducted in a safe and professional environment.”

The full complement of PGA Professionals at Royal St. George’s is: Alan Bradshaw, Alison Perkins, David Bartlett, David Gleeson, David Playdon, Fame Tate, Ian Bailey, Jak Hamblett, James Harraway, Joanne Taylor, Kevin Caplehorn, Matt Stables, Paul Warner, Peter Ball, Sarah Bennett, Sophie Daws.

Stanedge Golf Club supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Stanedge Golf Club shortlisted at prestigious England Golf Awards 2021

The team at Chesterfield’s Stanedge Golf Club are celebrating, after being shortlisted in the ‘Club of the Year’ category at the 2021 England Golf Awards.

The event features seven award categories in total, which  recognises clubs, counties, volunteers and players. This year’s judging panels were drawn from the ranks of England Golf staff and the board as well as featuring industry and media colleagues.

The awards ceremony will be live-streamed on YouTube at 6:30pm on Thursday, 3rd June so people can tune in to see if Stanedge can clinch the prize ahead of three other nominees.

Stanedge Golf Club owner and former PGA professional, Fame Tate, told us she was delighted that their hard work has been recognised: “I purchased Stanedge Golf Club in February 2019 and that now seems a very distant memory.

“At that time, it was important for me to create and continue to create a niche around our services and have a thorough understanding of our target market.  I have spent many hours looking at market segmentation and demographic research and the first step that I had to take was to build and create a new brand.  I had to give the club a new identity and literally raise awareness that we were actually open.

“For the first six months I can’t even hazard a guess or give you a figure how many people drove down the lane, past my office window and the clubhouse and turned around in the car park and went back out again.  They just wanted to see what was going on and if the golf club had actually reopened.”

“I was mindful from the start that everyone needed to see change quickly in order to reinstate faith and confidence back in the club and me and that is what we have done.  In the first 12 months we transformed the club in SO many ways.  I used to call the clubhouse “my little scout hut” but now it is so much more than that.  We have undergone a complete refurbishment internally and externally which has gradually taken place over the last two years and will continue.”

“As a business we are prepared to change in order to improve and form a new business strategy in order to compete indirectly with our competitors.”

Fame added that the Chesterfield business community has also played its part in bringing the club back to life: “Throughout all of the changes and renovations, I have sourced local tradesmen and businesses to meet our needs.  I think it is hugely important to support other local businesses particularly during these very tough times.”

“As a new business, we too have experienced the support of other local businesses through hole and score card sponsorship, with Il Mondo Travel being our headline score card sponsor.

Back in 2019 there was no golf shop at the club, just a very small area in the corner of the clubhouse that sold a few staple items.  As a consequence of this we joined the Foremost buying group, which enabled our members to buy products online.

“I also approached Glenmuir and Srixon as I was looking for a reliable supplier of high quality golf apparel, hardware, balls and gloves that could to tailored to meet our member’s buying preferences.  Since that time, we have added a workshop where we can carry out club repairs and a re-gripping service as a certified Golf Pride grip centre.”

Charlotte Dalton from Glenmuir commented: “It has been a pleasure to work with Fame and the team at Stanedge since 2019 and especially to see the club grow into the friendly, welcoming and quality venue that it has become today. In many ways the core values that Glenmuir holds dear as a business are the same as that of Stanedge Golf Club and this has enabled our joint relationship to flourish. From everyone here at Glenmuir, we would like to congratulate Fame and her team for the nomination of the England Golf ‘Club of the Year’ Award – this is well deserved and we look forward to working with Stanedge Golf Club for many more years to come.”

Fame also thanked the members of the club for their support of the club since it’s reopening and throughout the covid-19 pandemic: “I have always instilled from day one to my team the importance of providing excellent customer service and a customer centric experience.  I want everyone who walks through our door to feel welcomed and special.  They aren’t just a member or a golfer, they are someone who is vitally important to our business.

“We have created a deeper level of connection with all of members and guests.  All of members are greeted by their first names. All of the team take the time out to get to know our members.  We take pride in the fact that we remember all of their names, what they like, their favorite food and drink and such like, which for me are all vital “touch” points.  I also operate an open door policy for the office, so all of the members know that if they have any questions or queries I am there.”.

“The golf club is a business and it is run as a business but I want it feel like a home.  All of the changes and decisions that we have made and continue to make are for the best interests of the members, visitors and club structure, whilst retaining our core values and beliefs.

“Being nominated and shortlisted for this award, being one of only four clubs in the country fills me with a huge sense of pride.  I know that it has been challenging twelve months for us all but this national recognition makes all of the tireless hard work and the adversities that we have faced all worthwhile. I would like to congratulate and thank all of my team for all of their hard work and support.  We have achieved things together at Stanedge that none of us could have achieved alone.

“To me this is much more than a business venture……it is my life.  It is something that I am hugely passionate about and more importantly care about. In doing all of this, we have created a community and a culture; breaking barriers and changing people’s perception of what a “typical” golf club is like and we have certainly shaken the tree within the golfing industry particularly within the locality.”

Stanedge Golf Club supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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New online docuseries follows Stanedge Golf Club owner’s one-woman mission to transform golf

A unique new docuseries telling the remarkable story of one woman’s mission to turnaround a rundown golf club and make it a friendly, accessible and inclusive community venue is now streaming online.

In a first for the golf industry, the fly-on-the-wall documentary, Changing the Business of Golf, follows former Ladies European Tour professional Fame Tate as she breaks with tradition and aims to transform the course and customer experience at Stanedge Golf Club, Derbyshire.

In the first episode, Fame recalls the life-changing decision to acquire the golf course and how she is turning the club into an open, friendly venue at the heart of her local community.

Meanwhile, as the team prepares for a new season, they are faced with the prospect of preparing the golf course for reopening without their head greenkeeper.

“If you’d said to me one day you’ll own a golf club, I’d have probably sat there are laughed,” says Fame, whose playing career was cut short by injury.

“My vision from day one was to break away from the traditional golf club model. It’s about making a place that’s welcoming, affordable, accessible, inclusive.”

Working closely with her greenkeeping team – and revealing how she rolled up her sleeves to get stuck in to groundwork – Fame is investing in a major course upgrade to improve playing conditions.

The series documents day-to-day happenings, including course management work led by head greenkeeper Christian ‘CJ’ Johnson.

“It was a tough task for Fame and everybody involved to get the course back to where it was,” says CJ. “But since then we have really tried to improve it as a team and get it moving forwards.”

Just one year after acquiring the club, Fame faced the potentially catastrophic challenge of the Covid pandemic and enforced lockdown, forcing her and the team to call on their inner reserves of strength and resilience to keep the business afloat.

Will she realise her vision and succeed? The series will follow Fame and her team as she reopens Stanedge Golf Club and takes on the business of golf.

Watch the first episode now on Syngenta Golf:

Stanedge Golf Club supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

Posted in Business, Featured, Home, Leisure, Summer, Uncategorised, VisitingTagged in , , , , , ,

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