heron publications

Twist magazine goes from strength-to-strength with more than 15,000 copies delivered each month

Local magazine Twist, which focuses on all things Chesterfield has the largest distribution of any magazine in the town, with 15,500 copies of the Heron Publications title carefully delivered to local homes and businesses each month.

Professional, experienced journalists keep readers entertained with lively features and positive Chesterfield news stories, backed up by striking images and eye-catching presentation. The launch of the title in September 2010 coincided with the setting up of the Chesterfield Champions network and Twist was delighted to become one of the scheme’s first member companies.

Editor Mike Firth began his career as a journalist in Chesterfield more than 40 years ago, working as sports editor at the Derbyshire Times before going on to edit the Chesterfield Gazette and Chesterfield Express newspapers when they were independently run.

Says Mike: “Chesterfield has always been an enjoyable place to work but now it has really blossomed into a vibrant town with so much going for it. If you want proof, you need only look at completed developments like the Casa Hotel, the Technique Stadium and the Vicar Lane shopping area – and then cast your mind back to how those same sites looked a few years ago.

“Now we have a new wave of other exciting developments throughout the town which will take Chesterfield into an exciting new era.”

Mike, who has lived in north Derbyshire almost all his life, was delighted to return to Chesterfield to set up Twist and he says the magazine is eagerly looked forward to each and every month.

“Readers appreciate the fact that we concentrate on all the positive things that are going on in town and they like the way we present our features in such a bright and breezy manner,” he says.

“They are happy to see Twist land on their doorstep each month and, because people pick it up and read it, advertisers are also delighted with the response they get; that is why many of them feature in our pages every month.”

Twist is delivered free of charge by the company’s own distribution team to homes and businesses in Sheepbridge, Dunston, Whittington Moor, Newbold, Ashgate, Brockwell, Brampton, Ashgate Heights, Old Brampton, Brookside, Waterside, the town centre and beyond. Because Twist is a community publication, all homes in the chosen distribution area receive the magazine – the publishers don’t pick and choose according to council tax bands or how many cars people may have parked in their driveways.

Twist’s professional advertising sales team and design studio staff are delighted to work with Chesterfield companies, both large and small, to help them promote their goods and services in the magazine’s colourful pages.

Twist may well be special, but it is not alone; it is one of a series of magazines published by family-run Heron Publications whose office is just up the road in Dronfield. The company also produces ‘Dronfield Eye’ which is the only publication distributed throughout the S18 area, ‘Wings’ in Wingerworth, Ashover and Tupton, ‘So Bolsover’ across the M1 and ‘Active8’ in the south of Sheffield. Together, they add up to a total circulation of 57,000 quality free local magazines.

An added bonus with Twist is the fact that it is printed right here in Derbyshire by award-winning Buxton Press, a business which has won several prestigious environmental awards.

Twist Magazine supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

 

Posted in About Chesterfield, Business, Destination Chesterfield, Featured, Home, Leisure, Love Chesterfield, Uncategorised, VisitingTagged in , , , , , ,

Local magazine group Heron Publications launches sixth title, ‘So Bolsover Magazine’

Expanding its coverage of the north Derbyshire district, magazine company Heron Publications has launched a brand new title – its sixth.

And a particularly busy month for the family-run company has also seen the printing of its largest ever publication.

‘So Bolsover’ magazine is the newcomer and 6,500 copies have been delivered free of charge to homes and businesses in and around the town. A bi-monthly glossy A4 title, the first edition has been particularly warmly welcomed by individuals, businesses and organisations.

It features plenty of relevant news, features and pictures from the Bolsover area, including columns by Town Mayor Paul Goodwin and Bolsover MP Mark Fletcher.

Said director Mike Firth: “It may seem a strange time to expand our business just as we are hopefully coming out of a pandemic, but the local community – through Old Bolsover Town Council – was very keen for us to launch one of our magazines in the area just as businesses are working hard to get back on their feet.

“They had seen Heron Publications’ titles in other towns and villages and wanted one of their own.”

Meanwhile, publication of the ‘Dronfield Eye 2021 Directory’ has been slightly delayed this year, but it has certainly been worth waiting for with a bumper 150-page edition due to land on doormats this week.

Sponsored by Dronfield Town Council, it includes listings of local groups, societies and sporting organisations, features on local happenings, a guide to local schools, a food and drink section, motoring news and much more.

Heron Publications, established for almost 20 years, also produce ‘Twist’ magazine in Chesterfield, ‘Wings’ in Wingerworth, Tupton and Ashover, ‘Active8’ in south Sheffield and the quarterly nostalgia periodical, ‘My Kind of Town’.

The company supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire. The business, based in Dronfield, is proud to be one of the original Chesterfield Champions.

Posted in About Chesterfield, Business, Development, Featured, Home, Leisure, Uncategorised, VisitingTagged in , , , , , ,

Chesterfield’s Twist Magazine sets up loyalty card scheme for local shoppers and businesses

Twist magazine responded to the coronavirus crisis by setting up the largest loyalty card scheme in Chesterfield, enabling any local business to offer money-saving offers to its readers – entirely for free.

The publication distributed 15,500 Twist & Save Cards to its readers and each month it publishes a list of local businesses and services where Chesterfield folk can claim discounts or other benefits.

Dozens of businesses have been quick to join the scheme, offering all manner of incentives to attract new customers.

Said Heron Publications director Mike Firth: “We had been considering a scheme such as this for a long while and, with many businesses going through the toughest of times in 2020, this was the perfect time to launch it.

“It’s one way we have been able to put something back into the community which supports our publication so well.

“Businesses can promote their own individual deals and card-holders can take advantage of all manner of special offers. Everyone benefits – and no-one has to pay a penny to be involved.”

Additional Twist & Save Cards are available from the magazine for people wanting to pass them on to relations or friends.

Added Mike: “Everyone knows the importance of dealing with local shops and services. When people can also show their Twist & Save Card to make a saving or pick up a ‘freebie’ locally, it’s a no-brainer for them.”

Heron Publications have launched similar schemes through its other three magazines – Wings, Dronfield Eye and Active8 – with a total of almost 52,000 cards distributed to readers.

The Twist & Save Card scheme is supported by Chesterfield Borough Council. To discover how your business or service can benefit, email twistcard@heronpublications.co.uk or call Mandy Goulding on 01246 416027.

You can find out more about local shopping in Chesterfield here.

Twist Magazine supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

Mike Firth, Heron Publications

 

Posted in About Chesterfield, Business, Celebrate Chesterfield, Christmas, Development, Featured, Leisure, Uncategorised, VisitingTagged in , , , , , , , ,

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