Chesterfield event technology firm shortlisted for two prestigious awards

Chesterfield-based engagement specialist Noonah has been announced as a finalist in two upcoming awards ceremonies.

The company is shortlisted at both this year’s Campaign Tech Awards 2022 ‘Tech as part of a Campaign: Retail’ and Conference & Events Awards 2022 ‘Best Event Technology’ for its work with Hasbro.

The entry highlights the work Noonah carried out in giving two of Hasbro’s most famous names, Cluedo and Monopoly, relevance in an ever-competitive retail landscape.

To maximise reach and accessibility, the firm staged a two-part campaign, taking the ‘Cluedo Family Edition‘ on a tour visiting Smyths Toys’ most popular Superstores, and basing the ‘Monopoly by You‘ pop-up in London’s prestigious Selfridges department store.

Central to both activations was Noonah’s powerful Personalize product personalisation technology, combining market-leading customisation software with state-of-the-art live-printing tech, all housed in eye-catching installations to maximise visibility and brand engagement.

Alice Morton, Account Manager at Noonah commented: “We are incredibly proud of our work with Hasbro and the team involved with this project. A huge congrats and good luck to all others nominated!”

The campaign incentivised customers, old and new, to engage with these classic titles, and strengthened the emotional connections with their brands, achieving immense reach and significant brand exposure on the run-up to Christmas.

With retail suffering from the impact of COVID-19 and losing ever more sales to e-commerce, this campaign was a powerful reminder of what the high street can be if it embraces the latest and best experiential tech.

The Campaign Tech Awards celebrates the companies that represent the industry’s trailblazing thinkers, imaginative clients, and cutting-edge technology. Championing the collaboration between agencies, brands, and the technology communities, recognising the outstanding work produced together to drive the creative industries forward. Noonah’s entry has been shortlisted in the highly competitive category and will go up against agencies from the likes of MediaCom’s campaign with Ellesse and UNIT9’s work with Southampton F.C.

The awards ceremony will take place on 8th June 2022 in London. The lunch will showcase some of the most outstanding achievements of the industry over the past 18 months and truly display how the industry stood resilient and pushed through during a very difficult time.

The good news continues as Noonah’s work has also been shortlisted for Conference & Events Awards 2022. This awards ceremony is GCN Events’ longest-standing and flagship event and is the pinnacle of event industry recognition. After an outstanding virtual event in 2020, Conference & Events Awards 2022 sees an eagerly awaited return on 1st July, attracting an audience of over 600 conference and venue professionals.

To find out more about Noonah, go to:

Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Amazing Magical Chesterfield Santa House returns to Chesterfield

The Amazing Magical Chesterfield Santa House will reopen in a new location this year.

The popular attraction was introduced last year and will reopen in the Assembly Rooms above the Market Hall on every Saturday and Sunday, from Saturday 4 December plus Monday 20, Tuesday 21, Wednesday 22 and Thursday 23 December 2021

Visits are free but must be pre-booked, booking opens at 9am on Monday 15 November.

As well as the chat with Santa via the video link to the North Pole, visitors will pose for a special Augmented Reality experience in which Santa will magically appear. A photo of the Augmented Reality experience will be sent by email to visitors after they leave the Santa House.

Councillor Kate Sarvent, cabinet member for town centres and visitor economy at Chesterfield Borough Council, said: “The Santa House proved to be incredibly popular last year and after receiving such great feedback we decided to bring it back as part of our Christmas entertainment this year. It’s a truly unique experience to make Christmas in Chesterfield fun and magical as it always is.

“Last year bookings for the Santa House exceeded our expectations, so I recommend booking early to avoid disappointment.”

There will be relaxed sessions, designed to accommodate children with learning disabilities and other sensory disorders between 10am and 11am on both Sunday 12 December and Sunday 19 December.

The Amazing Magical Chesterfield Santa House is just one of a series of town centre activities aiming to encourage residents and visitors to shop in Chesterfield Town Centre.

The Christmas Lights Switch On will take place on Sunday 21 November, the Christmas Tree Festival will take place at St Mary’s and All Saints Church (Crooked Spire) between 18-28 November, The Elf Trail will run across December, The Pomegranate Theatre will host the Beauty and the Beast pantomime and a series of walkabout entertainers including stilt walkers and tap-dancing turkeys will be wowing crowds during market days. Find more details about all these events on the Chesterfield Borough Council website:

The Christmas In Chesterfield campaign is delivered by Chesterfield Borough Council in partnership with Destination Chesterfield.

Visits to the Amazing Magical Chesterfield Santa House must be pre-booked with bookings opening on Monday 15 November on

Meet Santa in Chesterfield

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Step up for a selfie to help celebrate the people and places of Chesterfield

Chesterfield residents are being encouraged to step up for a selfie – and become part of the town’s latest piece of public art – as part of an innovative project to celebrate the people and places of the borough.

More than a thousand local people are being offered the chance to have their face featured in a new ‘Love Chesterfield Mosaic’ which is being created by Chesterfield Borough Council to celebrate the growth and prosperity of the town.

The quirky project will create a striking piece of artwork to go on display in the town’s flagship Northern Gateway Enterprise Centre – one of many significant developments currently underway as part of the borough’s £1 billion growth programme.

Working in partnership with Chesterfield-based digital marketing company, noonah, the council will run a virtual photo booth throughout August where people can submit their photographs or selfies online. They will be able to choose from a selection of local landmarks to feature as their background.

There will also be two in-person events where people can get their snaps taken in the noonah Virtual Photobooth, for inclusion in the artwork.

Councillor Kate Sarvent, the council’s cabinet member for town centres and visitor economy, said: “Chesterfield is a thriving borough with a lot to look forward to, and we want to celebrate our people and our places, as part of this creative project.

“We’re asking people to submit a photo online or join us at one of our events happening in the town centre to have a photo taken, for an opportunity to be part of our Love Chesterfield Mosaic.

“In total, 1,200 individual images will be combined to make a striking collage which will be displayed in the entrance of our new Northern Gateway Enterprise Centre.”

People are invited to take part in the in-person events on the days below, when they can have their photograph taken and printed out for them to place on the mosaic.

  • Tuesday 10 August – from 9am to 5pm in Market Square next to McDonalds
  • Saturday 14 August – from 9am to 5pm in New Square

Alternatively, people can visit the Love Chesterfield Mosaic Virtual Photo Booth to upload their own photo or scan a QR code which will be displayed in shop windows around the town centre.

Councillor Dean Collins, cabinet member for economic growth, added: “The new Enterprise Centre is central to the council’s commitment to supporting local businesses to prosper and flourish and will help to bring more skills and jobs to the borough.

“It’s at the heart of our Northern Gateway project which also includes improvements to this route into the town centre, with work currently underway on Elder Way.

“Our Love Chesterfield Mosaic will really capture and celebrate the spirit of our borough, and we’re looking forward to seeing the end result!”

People must be over 18 or have the permission of a parent or guardian, to submit a photo for inclusion. Images will be moderated before they are used as part of the project, to ensure all content is appropriate. Images must be submitted by 31 August 2021.

See the Love Chesterfield Mosaic take shape at

The project is part of the Love Chesterfield campaign which is being run by the council and Destination Chesterfield to encourage people to celebrate all that is great about the borough. Find out more.

The new Enterprise Centre will include 32 high quality office suites in a range of sizes to accommodate new and growing businesses. For more information about the project visit:

Twitter - People

Twitter – People

Posted in About Chesterfield, Destination Chesterfield, Development, Featured, Home, Leisure, Love Chesterfield, Summer, Uncategorised, VisitingTagged in , , , , , , ,

Noonah installs selfie booths at Wembley Stadium, enabling fans to pose for photos with England stars

In readiness for a summer of live crowds, football and music, Chesterfield-based digital marketing company Noonah has partnered with Cake (Havas) to install two ‘Human Holograms’ Booths at Wembley Stadium for the EE project.

With software developed in-house at Noonah, the ‘EE Selfie Stations’ give fans the chance to have their picture taken with footballing stars including The Lionesses, Gareth Southgate or Harry Kane, Jadon Sancho & Harry Maguire.

Operated through your mobile phone, the kiosks use Noonah’s ‘covid-safe’ contactless technology which sends the photo souvenir directly to your inbox. The two kiosks are permanent installations in Wembley Stadium’s inner circle and mark an exciting milestone in the return to normal.

This video produced by Noonah shows how the technology works, along with detailing the installation at Wembley:

The company has been involved at Wembley before, previously helping the SSE Arena install a digital photo mosaic in order to say thank you to key workers during the covid-19 pandemic. Noonah has also worked with other big-name brands, such as Adidas, Vodafone, McDonalds, Sky TV and the BBC.

The Wembley installation is part of a wide range of augmented reality and digital experience projects carried out by the company, with other recent project including the Chesterfield Santa House last Christmas, along with the launch of a new product personalisation service available to small businesses.

Matt Franks CEO and Co-Founder of Noonah said “I’m extremely proud of the Noonah team in successfully delivering of this project for EE. It’s a new, innovative way of creating user generated content for brands in a post-Covid world the client is delighted with the outcome.”

Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Noonah launches new covid-safe product personalisation service

Chesterfield-based engagement Specialist Noonah has announced the launch of ‘Personalize’, a new covid-safe product personalisation service.

The company says with Covid restrictions being lifted, the high-street and event planners face the considerable challenge of how to re-engage with their customer base and stimulate footfall in an uncertain landscape.

It will come as no surprise that online sales grew a massive 36% in 2020 while the high street suffered ‘the worst decline on record.’ But with lockdown easing and public spaces reopening, the team at Noonah believes re-engaging customers lost to e-commerce is not an impossible task.

Matt Franks, Noonah CEO said: “The solution is dependent on traditional bricks and mortar embracing the opportunities that tech offers. The High street needs to play to its strengths, using technology like Personalize to offer what online pure-players can’t, an engaging, physical brand experience.”

“Product-personalisation was on the rise long before Covid 19 and major brands such as Levi’s and Nike used it to elevate their stores from places where goods were sold, to truly experiential destinations. Noonah has long been the market leader in providing product-personalisation tech to its wide array of clients and understands better than anyone the massive potential it holds for brands, retailers and live events in the post-covid landscape.”

The biggest challenge for Noonah was around how to make the technology available to everyone and not just those with the biggest budgets. The new platform is designed to offer product personalisation to all, from the independent retailer to the international brand.

Personalize can be tailored to suit any brand, market and almost any product. Being a cloud-based technology, the software can be operated through a terminal in-store or by using the “Covid-safe” option of the customer’s own mobile phone.

The company also says the software is truly scalable and depending on the size, budget and strategy Noonah can help organise installations as pop-up events or long-term fixtures. The Personalize printers (provided by Noonah as part
of the Service), can print any design to almost any product.

Matt added: “Above all Personalize is about engagement and re-establishing customer loyalty at a time when the high street and live events need as much help as they can get.”

For more information visit:

Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Christmas in Chesterfield a major success

Destination Chesterfield and Chesterfield Borough Council’s Christmas experience – The Amazing Magical Santa House – has been hailed a major success after bringing smiles to everyone who went along to meet Santa.

The Amazing Magical Chesterfield Santa House in the town centre, is where the magic technology known as the ‘Santa Zoomer’ – a video link to chat with Santa – was set up and 750 families enjoyed a spectacular start to their Christmas.

As well as the live chat with Santa, families took part in a special augmented reality experience in which Santa magically appeared creating a keepsake photo and video for the family.

Feedback on social media, includes ‘we came this morning and were blown away! Thank you so much. It was fantastic.’

And ‘Looks beautiful inside. Very happy kids and love that I have a photo and video of the experience with Santa’.

Chesterfield Borough Council has now released a video which gives a look inside the Santa House, showing the joy it brought to families:

Councillor Kate Sarvent, cabinet member for town centres and visitor economy at Chesterfield Borough Council, said: “The Santa House is just what was needed this year. It has given hundreds of families such joy to start Christmas with. We’ve had comments about very happy kids and that is exactly what we set out to achieve.

“It has been a tough year for many of us and this amazing experience, the elf trail and some spectacular Christmas lights have given Chesterfield the magical Christmas it needed.

“We’ve worked with some fantastic local companies to make the Santa House become a reality and it has been great to see the creative, innovative and hardworking talent that exists right here in Chesterfield come together to make this a very special Christmas.

“Overall this Christmas campaign has supported a wide range of town centre businesses by increasing footfall into the town centre and raising awareness of the fantastic offer that exists in Chesterfield town centre for residents, shoppers and visitors.”

The council has worked with a number of local companies to bring the Christmas campaign life. These include JAB Short, providing the town centre shop for the Santa House; Chesterfield Champions Noonah Marketing, providing the augmented reality technology; and Tabs productions, providing the visual interpretation and dressing at the Santa House.

Matt Franks, CEO of, said “After a year with many events cancelled, the work on Chesterfield Santa House we delivered for Chesterfield Borough Council was a fantastic example of showcasing the talent of Noonah and many other local companies. On the back of this project we’ve started to grow again which is great news for our team. Our message to all business owners is hang on in there – the work will come back!”

Karen Henson, Director, Tabs Productions, said: “It was great to be involved with the Amazing Magical Chesterfield Santa House, helping Chesterfield Borough Council bring this amazing idea to life. It has been a hard year for us with the pandemic and usually we would be at our busiest working on Christmas shows, so not only has it been magical to work on the Santa House, but it has really helped us as a small local business move through this difficult year.”

Peter Swallow, Chair of Destination Chesterfield said “In these challenging times it has never been more important to support each other. I am delighted that Destination Chesterfield and Chesterfield Borough Council have continued this year to work collaboratively on the Christmas in Chesterfield Campaign. Combining our efforts will reinforce the Support Local message. Making the decision to choose an independent retailer for your gifts and food both now and beyond the pandemic will make a huge difference to our high street.”

Chesterfield Borough Council, in partnership with Destination Chesterfield, created the magical story of the Chesterfield Elves and how they saved Christmas, to deliver the Amazing Magical Chesterfield Santa House.

The story can be downloaded from and is the perfect bedtime story for families this Christmas.

Our website – has everything you need to know about Christmas in Chesterfield

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