Chesterfield-based Platinum Spas brand recognised by leading hot tub and swim spa magazines

11th April 2024

Superior Wellness, A Chesterfield-based manufacturer and distributor of hot tub and swim spas has announced that its flagship brand, Platinum Spas, has been approved as a WhatSpa? and WhatSwimSpa? 2024 hot tub and swim spa manufacturer for the sixth year in a row.

Platinum Spas is an innovative hot tub and swim spa brand creating premium quality products focused on improving health and wellbeing. With a focus on innovation and the latest technology, the range boasts premium features to provide the ultimate hot tub and swim spa experience.

WhatSpa? magazine celebrates its 19th anniversary this year and it has helped over 1 million UK homeowners to buy their dream hot tub since its launch in 2005. WhatSwimSpa? magazine followed in the footsteps of its sister publication and has been helping UK swim spa buyers in their vital research since 2013.

Rob Carlin, Superior Wellness Managing Director said “I am delighted that Platinum Spas has been approved as a WhatSpa? and WhatSwimSpa? Approved Manufacturer once again.

“The WhatSpa? magazine and website are a very important tool for the end customer to use when finding their perfect hot tub.  It is also great for our partner network to proudly say they are selling an approved and leading hot tub and swim spa brand.”

Nick Clamp, WhatSpa? Media Group’s Editor-in-Chief added: “It’s been a pleasure to see Superior Wellness grow to become such a worldwide success in the hot tub, swim spa and wellness sectors, especially since they are headquartered right here in the UK.”

“It’s rare to see a brand scale to the levels that Rob and the team have achieved in the last 13 years, and we look forward to seeing more innovative new products from the Superior Wellness team over the next decade.”

Both WhatSpa? and WhatSwimSpa? magazines unveil their Best Buy Awards every year which feature the very best hot tubs and swim spas from the World’s leading brands. The awards acknowledge the hot tub and swim spa models that excel across a range of criteria, including design, aesthetics, comfort, hydrotherapy and value-for-money.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Two men in fluorescent yellow jackets in warehouse at Superior Wellness, Chesterfield

Superior Wellness, Broombank Park, Chesterfield

Superior Wellness launches new Platinum Spas Deluxe Range

31st January 2023

Chesterfield hot tub manufacturer Superior Wellness has launched a range of new products, which are set to be unveiled at the UK’s leading pool, spa and wellness show today.

The Platinum Spas Deluxe Range boasts premium features and upgrades – introducing the Tahiti, Refresh, Happy, Palma and the brand new all seater Seville.

With a brand-new look and feel the Deluxe range has changed with a more aesthetically pleasing design with the curvature of the acrylic. Designed with comfort in mind the seats are now sculpted and shaped around your body.

For a cleaner look the control panel is now solely located on one side without the distraction of other components and features. Featuring more modern and premium looking side panels complete with an LED Platinum Spas logo the new models are certainly more stylish.

Gareth Ward, Sales Director said: “The Deluxe range now includes the award-winning energy efficient insulation Platinum Premium Shield. This is designed by the Superior Heatlock Insulation Process which provides a considerable difference in the heat retained in the hot tub as well as a reduction in energy costs.

“With a focus on innovation, the latest technology and an abundance of features, the new range includes a number of improvements.”

The jets and diverters have been upgraded promoting a better hydrotherapy massage.

The audio system has also improved with brand new speakers which are located on top of the acrylic rather than on side panels, giving the Deluxe range a more modern look and feel.

The hot tub cover is now fabric instead of vinyl. We’ve also increased the overall thickness of the cover providing greater insulation and creating energy savings.

The new deluxe range has also been CEC tested which shows the commitment to being more energy efficient. The circ pump has also been upgraded to a new circulation pump, which is much quieter and more energy efficient.

Gareth Ward, Sales Director at Superior Wellness: “We are very excited about the launch of the new Deluxe range.

“The Seville hot tub is brand new in the range and an all seater spa. All seater hot tubs are very popular, particularly in the US. They are perfect for families and friends who want to spend time relaxing and enjoying the hot tub together.”

“We always listen to feedback from our customers and partner network to help inform our decisions on innovation.”

The Platinum Spas brand continues to innovate every year with new models being introduced to ensure they offer the very best in technology and design, with a wide choice to suit every budget.

For more information on becoming an authorised Platinum Spas partner or would like to find your nearest Platinum Spas showroom, visit the Platinum Spas website today.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Posted in About Chesterfield, Business, Development, Home, Love Chesterfield, Made in Chesterfield, UncategorisedTagged in chesterfield business news, Chesterfield manufacturing, chesterfield news, Hot tubs, Love Chesterfield, Platinum spas, Superior wellness

Platinum Spas uses latest technology for ‘augmented reality’ hot tub experience

21st September 2022

Chesterfield-based Platinum Spas, part of Superior Wellness has announced its latest venture into a 3D AR (Augmented Reality) hot tub experience.

This latest feature will enable customers to not only be able to have a 360 view of the Premium range Tokyo hot tub but also view the hot tub in their own space and the process is really simple. This will allow people to make an informed decision on whether the hot tub is the right choice for them.

The introduction of the 3D AR means people can now view the Tokyo hot tub from the comfort of their home before actually making the trip out and visiting one of the Platinum Spas retailers.

Sarah Elphick, Head of Marketing said: “It will also be a great benefit to our partner network as it will enable them to demonstrate this product to a customer even if they do not currently have that particular model in stock.

“One of the benefits of AR is that it increases engagement and interaction whilst also providing a richer user experience. We are continuing to innovate and focus on what our consumers want. This is just one of many steps we are taking to take our marketing to the next level.”

Another benefit of this new technology is that it enables customers to scan, place and view the hot tub at 100% of its actual size. A QR code is scanned on a smartphone camera and people are then free to roam and inspect the hot tub. This will allow customers and partners to see whether or not the hot tub would fit into their showroom, garden room, garden space or wherever they wish.

Sarah added: “Superior Wellness are really excited to launch this new feature for the Tokyo hot tub. The Platinum Spas brand continues to innovate every year with new ideas being introduced to ensure they offer the very best in technology and design.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Posted in About Chesterfield, Business, Home, Leisure, Love Chesterfield, UncategorisedTagged in chesterfield business news, chesterfield news, Platinum spas, Superior wellness