Global Brands

Franklin & Sons Partners with Red Engine to achieve sustainability goals

Independent soft drinks and mixers brand, Franklin & Sons, part of Chesterfield-based Global Brands is launching a new-to-market product format.

The product will be launched across all UK Red Engine sites, the team behind Flight Club and Electric Shuffle.

Franklin & Sons has been working on producing a 200ml can for its Premium Indian & Premium Light Tonic in a bid to support the company with its sustainability goals, and has found perfect launch partner in Red Engine.

Flight Club and Electric Shuffle are two competitive socialising venues that have risen rapidly in popularity over the last few years, modernising traditional games such as darts and shuffleboard to reinvent the bar experience for the 21st century.

The aluminium cans weigh 94% less than the 200ml glass bottles, leading to a reduction in weight per case, significantly reducing transportation costs, fuel consumption and packaging volume, leading to a much lower carbon contribution.

Crucially for a hospitality venue, this initiative will also minimise waste and is projected to create a substantial 42% reduction in wastage removal expenses for Red Engine.

Dustin Acton, Chief Operating Officer at Red Engine, emphasised the strategic significance of the partnership, commenting: “We have worked with the team at Franklin & Sons for a couple of years now and we’re impressed with how much they value our partnership, going above and beyond to meet our business needs.

“Franklin & Sons is fully aligned with our morals and values and consistently looks for ways to add value to our business, showing true commitment to nurturing a collaborative relationship.”

James Stimson, Senior Brand Manager at Franklin & Sons added: “At Franklin & Sons, we are constantly innovating, and pride ourselves on demonstrating agility when it comes to meeting our customers’ needs.

“We’re pleased to be extending our partnership with an institution such as Red Engine, and that we have been able to provide a solution for such a valued customer. Aluminium cans are infinitely recyclable, using 95% less energy than producing new packaging, and creating 65% less CO2e during the recycling process than their glass counterparts.

“We look forward to seeing the benefits this will bring to the business and are excited to be alongside them in their sustainability journey.”

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Global Branks team packing products in warehouse

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Global Brands announces net zero strategy

Global Brands, an independent UK drinks company based in Chesterfield has committed to a sustainability journey to reach net zero by 2050.

The business is the largest supplier of packaged cocktails to the UK off-trade with brands including VK and Shake Baby Shake, and resides over the second largest premium tonic brand in the UK on-trade, Franklin & Sons. Global Brands acquired Hooch, Hooper’s and Reef from Molson Coors in 2023.

The sustainability journey for Global Brands commits to a path to net zero by 2050, with a 92% reduction in emissions per £M turnover and the remainder offset. By 2030, Global Brands will have a 40% reduction in emissions per £M turnover and the remainder offset.

The drinks business has achieved carbon neutral status this year, offsetting current carbon emissions while starting to reduce scope 1, 2 and some of scope 3 emissions. Emissions are based on an assessment by Carbon Footprint Ltd of the operational emissions across Global Brands facilities and transport activities.

Current carbon reduction strategies across the business include running operations from solar panels on the roof of the company’s 181,000 square foot warehouse, starting to switch the lorry fleet to HVO fuels, and commitments to reduce single use plastic across the business.

Key to the carbon reduction strategy is a focus on logistics and distribution – the main source of carbon emissions across Global Brands. By 2030, the entire lorry fleet will run on HVO fuels.

In the short term, Global Brands are supporting several projects that compensate for emissions that can’t be reduced immediately. To achieve this, Global Brands are investing in wind power initiatives in several developing countries, reducing and removing emissions, creating jobs and improving livelihoods, reducing dependency on other countries for energy, and protecting natural resources. These projects are across North West Africa, the Dominican Republic, and India, and are managed through Verified Carbon Standard, the world’s leading greenhouse gas crediting program.

Across the Global Brands portfolio, 100% of cans, plastic, and glass bottles are recyclable, with 90% of brands utilising 100% recyclable paper labels.

Zehra Gezer, Head of Marketing Projects at Global Brands: “At Global Brands, it’s our mission to continue creating and delivering delicious liquids and remarkable brands, enjoyed the world over.

“Many of our products such as Hooch and VK, are easy-drinking beverages for partying and fun, and these shouldn’t come with an environmental impact.

“Likewise, sourcing and infusing the most remarkable ingredients from across the globe into every Franklin & Sons product, shouldn’t be at the expense of increased emissions.

“Across Global Brands, we do recognise that we operate in a significantly single use industry, with many products in our category prioritising convenience over sustainability. But having a good time and enjoying remarkable drinks shouldn’t be at the expense of the environment.

“We understand that offsetting emissions is only a part of reducing our carbon footprint in the short-term, and long-term action is ultimately required to become truly carbon neutral.

“However, we believe it is important to do everything in our power to balance our impact as a business in the here and now, so we are proud to support a number of projects that compensate for the emissions we cannot reduce immediately by funding an equivalent carbon dioxide saving elsewhere.

“Through an active carbon emissions reduction strategy, we’re committed to reaching net zero by 2050, and this sustainability journey will underpin and encourage sustainable growth, especially as we continue to expand internationally and supply drinks that can be enjoyed the world over to more consumers.”

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

 

hooch global brands

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Record financial year for Global Brands

Chesterfield-based drinks business, Global Brands, has announced a record breaking financial year, which ended on 30 September 2022.

The firm owns a portfolio including Franklin & Sons, Hooch, VK, and more. It has reported double-digit turnover growth for financial year 2022, driven by record international growth, successful NPD launches including Lustre liqueurs, and canned cocktail and RTD sales.

The company has reported a 26.6% increase in turnover, rising to £84.4 million, versus sales of £66.6 million in the 20/21 financial year.

The Derbyshire-based company is now the biggest supplier of branded canned cocktails to the UK off trade, and the biggest supplier of ready to drink products into the UK on premises across their portfolio. The company’s portfolio of drinks brands includes VK, Hooch, Franklin & Sons, All Shook Up, Shake Baby Shake, Corky’s, Beviamo, Kick Energy, Lustre, and Amigos Tequila Beer.

Global Brands also reported a 50% increase in international business. Having launched Franklin & Sons in the USA in 2019, just as the pandemic struck, the international arm of the business is now seeing significant growth, reaching £5 million in turnover for the first time in the history of the business.

Steve Perez, Founder and Chairman at Global Brands said: “Global Brands, the UK’s leading independent drinks business, has had another fantastic year. 21/22 has been our sixth successive year of growth, almost doubling our turnover in the last five years.

“We’ve recently purchased the trademarks for Hooch, Hooper’s, and Reef from Molson Coors, and have lots of exciting new products in the pipeline. We’re now the biggest supplier of branded canned cocktails in the UK off trade, and the biggest supplier of RTDs into the on trade.

“Franklin & Sons is now the second biggest premium tonic in the UK on trade, and we’ve seen fantastic growth for the brand in the UK and especially internationally, in markets in Asia, through Europe, and from our newly opened office in the USA.

“We’re unique in that we create everything in-house, from design, marketing, and NPD through to the distribution of our brands from here in Chesterfield and Clay Cross – areas where we’ve invested just under £3 million in the last year. From our base in Derbyshire, we employ almost 200 people, and our success is down to the fantastic teams that drive these brands forward.

“While economic conditions have been challenging in the six months since we’ve published our accounts, especially in regard to energy and raw material costs, we’re confident going forward that the company will continue its momentum in the next financial year.”

Global Brands has started financial year 22/23 in a strong position. Late last year saw the hard launch of premium tonics, sodas, and soft drinks brand Franklin & Sons into the USA, to further capitalise on international growth, while the company acquired the trademarks for Hooch, Hooper’s, and Reef from Molson Coors, investing in the brands with the security of owning the equity.

Alongside this, Global Brands has launched an all-new VK & SODA extension for their no.1 RTD for students eight years running, VK. The new range delivers on demand for zero sugar and lower calorie drinks, while retaining the flavourful and tasty essence of the original VK range, engaging with RTD consumers, and attracting the segment of consumers that opt for beverages with fewer calories than typical RTDs.

A £2 million expansion of the Global Brands Distribution Centre was also recently completed, increasing capacity from 30 million to 40 million products stored.

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Global Brands Distribution Centre

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Chesterfield drinks producer launches new low-calorie VK range

A Chesterfield drinks manufacturer has announced the launch of a new low-calorie product, tapping into the growing demand for healthier options.

Global Brands has announced the development of VK & Soda Lime and VK & Soda Berries, which will be launched into venues stocking VK, including NUS venues, as well as into wholesalers for the On Trade.

The two new fruity flavours contain fewer calories than the primary VK range and zero sugar.

The varieties are based on two of the UK’s favourite drinks – ‘Blue’, the UK’s best-selling RTD flavour in alcopops, and vodka, lime, and soda, the classic ‘& soda’ bar call. Each VK & Soda contains 56 calories.

The launch comes as CGA data reveals 84% of Gen Z consumers are looking for healthier options on menus when drinking out, and more consumers are generally looking for zero sugar and lower calorie drinks.

Hard seltzers, the go-to lower calorie beverage in the USA, have fallen flat in the UK however – UK sales of hard seltzers lag behind the expanding global market, which hit $16.36bn in 2022, despite clear demand for zero sugar, lower calorie options from UK consumers – with lack of flavour being a key barrier.

While many hard seltzer brands opt for a fermented sugar base, VK & SODA uses a real vodka base, adding to that crisp and clean taste that consumers expect from vodka drinks.

The launch of VK & SODA is set to engage with RTD consumers, as well as attracting a rapidly expanding segment of consumers to the category that opt for beverages with fewer calories than typical RTDs and zero sugar.

Charlie Leaver, Head of Brand at Global Brands Ltd, commented: “VK & SODA is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 56 calories and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.

“We’re absolutely thrilled to release this true innovation for the category – a product enticing the rapidly growing segment of health-conscious consumers, with the full flavour and taste that VK delivers.

“With Gen Z consumers looking for zero sugar and lower calorie options, ensuring that your premises provides this choice is vital to cross-selling existing customers and attracting a new segment to the growing RTD market.

“The variety of flavours in the VK range attracts and retains Gen Z consumers, with the typical flavour choice of an 18-24 consumer varying daily. Following our hugely successful rebrand last year, we’ve strengthened the identity of each flavour in the VK line-up, and have boosted the appeal of the range to Gen Z consumers with these exciting, proven favourite flavours.”

The consumer launch will be kicked off with the VK Refreshers Tour across 16 Universities through January and February, with each date giving students the chance to be amongst the first to try VK & SODA and take home prized VK Merch. This brand in hand experience of VK & SODA creates a buzz and excitement in venue and across campus.

VK & SODA Berries and VK & SODA Lime are available in 275ml PET and glass bottles, and have an ABV of 3.4%.

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

VK Soda Launch 2022 GREEN

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Global Brands Limited announces the purchase of the Hooch, Hooper’s and Reef brands

Global Brands Limited has announced its purchase of the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company.

The brands have been produced and distributed by Global Brands since 2012 and will now form parts of its owned portfolio.

This sale to Global Brands will mean Global Brands own the brands and can now focus on them as part of their own portfolio with all the freedoms that brings.

Nino Beneta, Managing Director of Molson Coors Export and License EMEA & APAC said: “We are excited to see Global Brands progress in growing these brands over the last decade and look forward to seeing the continued success and growth of the Reef, Hoopers and Hooch brands going forward.

“Moving forward as an EMEA & APAC Export and License team our focus will continue to be on a select portfolio of key international brands such as Coors, Staropramen, Carling, Madri Excepcional and Blue Moon.”

Steve Perez, Chairman and Founder of Global Brands said: “We are delighted to welcome the Hooch, Hooper’s and Reef brands as fully-fledged members of the Global Brands family. This will give us the opportunity to invest further into the brands with the added security of owning the equity.

“We re-launched Hooch in 2012 at the Publican Awards with Keith Lemon and reinvigorated the brand, with new flavours and focus. Hooch is a staple of the RTD category sold by major retailers, and is a popular, well-loved brand. This deal will reinforce Global Brands’ position as the leading independent producer of RTD brands in the UK.

“We have lots of ideas for innovation and look forward to sharing these with the trade and consumers shortly. We have enjoyed a fantastic supportive relationship with Molson Coors over the years and look forward to continue working closely together through their route-to-market team. It’s an exciting start for GBL in 2023!”

Hooch, Hooper’s, and Reef join the expanding and popular Global Brands portfolio – which includes VK, the biggest RTD brand in the On Trade, Franklin & Sons, the 2nd biggest premium tonic brand in the On Trade, and All Shook Up, Shake Baby Shake, Beviamo, Kick Energy, Lustre, and Amigos Tequila Beer. Global Brands are the biggest branded supplier of packaged cocktails to the UK Off Trade (by volume).

Hooch has enjoyed huge growth with Global Brands since 2012. Recent NPD for Hooch under Global Brands includes the launch of Pink Hooch in 2020 – the most successful ready-to-drink NPD launch of the year4 – and the launch of Orange Hooch in the summer of 2022. Alongside the original, no nonsense alcoholic lemon brew Hooch, is the passion fruit and mango sidekick Hoola Hooch, and a range of Hooch spirits.

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Hooch Global Brands

 

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Global Brands announces £2 million distribution centre expansion

Global Brands, the leading independent drinks company and distributor, are increasing their distribution capabilities with significant expansion to their warehouse facilities in Clay Cross, Derbyshire.

The current Global Brands Distribution Centre has 152,000 sqft of warehouse space, employing 80 members of staff. This expansion will increase the warehouse size to 180,800 sqft, and add 30 members of staff to the production and distribution line at the facilities. The expansion will increase total storage capabilities at the warehouse from 30 million to 40 million bottles, across 17,000 pallets.

Following extensive groundworks, the steel frame is being erected over the next two months, and a concrete slab base will then be poured and set. Works for the 28,800 sqft extension will conclude in January 2023.

The expansion follows a sustained increase in demand versus 2019 (the last year of undisrupted trading) for the company’s portfolio of drinks brands, including VK, Hooch, Franklin & Sons, All Shook Up, Shake Baby Shake, Beviamo, Kick Energy, Lustre, and Amigos Tequila Beer.

Steve Perez, Founder and Chairman at Global Brands: “I’m thrilled to announce the expansion of our distribution facilities in Clay Cross, following a sustained increase in demand nationally and huge demand internationally for our key growth brands like Franklin & Sons. The new extension will support our growing operations with additional storage and increased distribution capabilities.

“This is just the first phase in work to continue increasing capabilities at the site over the next two years. We plan to continue investing in our Global Brands Distribution Centre to the point where we can eventually hold one product for every person in the UK.”

Alongside the current construction, Global Brands has recently purchased an adjacent piece of land for further investment into the area and facilities. The acquisition was brokered by BRM Solicitors.

Adrian Sheehan Executive Director at BRM Solicitors: “It is always rewarding to advise on a deal which will bring further development opportunities and employment to the region.

“BRM are proud to stand to shoulder to shoulder with this long-standing client and Chesterfield success story.

“It is great to see Global Brands go from strength to strength and highlights a commitment to Chesterfield.

“The Real Estate team at BRM are delighted to advise Steve and the team at Global, who are always driven and enthusiastic to get deals done quickly and efficiently.”

Steve Perez adds: “BRM have advised Global Brands for the past 35 years, from when the business was just a one-man band, through to becoming one of the largest employers in the area. This is a credit to the expertise that BRM and Adrian Sheehan offer and cater to a variety of business needs.”

Find out more about why Chesterfield is an excellent place to invest and locate your business: https://www.chesterfield.co.uk/business/invest-in-chesterfield/

Global Brands and BRM Solicitors support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

 

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Chesterfield’s VK launches ‘Candy Cane’ drink in time for Christmas

Chesterfield-based Global Brands, which produces several popular drinks has reintroduced a fan favourite for the festive season, due to hit shelves this November.

The iconic fruity flavoured alcoholic beverage VK, popular for its variety of flavours including the staples VK Blue, VK Watermelon, and VK Orange & Passionfruit, is gearing up for Christmas with the release of VK Candy Cane.

VK Candy Cane’s flavour is sweet strawberry with hints of peppermint – providing the iconic candy cane flavour of Christmas in a tasty red beverage.

The bottles are available in limited edition festive Mixed Packs, available from Tesco, ASDA, B&M, and Home Bargains from the start of November.

The festive VK Mixed Pack, which contains 10 x 275ml bottles of the 4% drink, have an RRP of £10. Flavours include VK Candy Cane and a selection of VK favourites – Blue, Strawberry & Lime, Orange & Passion Fruit, Tropical Fruits, Apple & Mango, Watermelon, Black Cherry, and Raspberry & Peach.

Shoppers who can’t get enough of the festive flavour can also purchase 70cl bottles from B&M, Home Bargains, and a selection of convenience stores.

In 2019 Candy Cane mixed packs sold out across the nation by 15th December following unprecedented demand – so VK fans need to be quick off the mark to get their hands on this limited edition flavour.

Charlie Leaver, Head of Brand at Global Brands Ltd: “At VK we love all that Christmas brings, from celebrations with friends and family through to fun flavours like gingerbread and candy cane. Following huge demand for candy cane in 2019, we couldn’t help but bring it back for fans to try this year.

“We hope you enjoy celebrating Christmas with this fan favourite!”

Those purchasing a festive Mixed Pack will also be in with a chance of winning an iconic and exclusive VK Christmas jumper. There are over 100 Golden Tickets placed randomly in the festive Mixed Packs – and all that winners have to do is take a picture of their ticket and send this to @VKdrink on Instagram to claim their jumper, while stock lasts.

There are also hundreds of Christmas prizes to be won in multiple giveaways across VK’s Instagram this Christmas, including VK Santa hats.

For more fantastic gift, food and drink ideas you can get your hands on from Chesterfield’s independent businesses, go to: https://www.chesterfield.co.uk/christmas/

Global Brands supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Casa Hotel and Global Brands host emergency fundraiser for Ukraine

A special charity event has been set up by Casa Hotel and Global Brands, as part of efforts to raise funds for those affected by the current conflict in Ukraine.

Casa has launched the ‘Coffee for Ukraine’ day, taking place this Friday, 11th March at Casa’s Cocina Restaurant, with all proceeds going towards the Britsh Red Cross Ukraine Humanitarian Appeal. The Ukrainian flag is also mast outside the Hotel to show support and solidarity with the country.

Staff working in the Global Brands office are also doing their bit to raise money for people in need, by hosting a ‘Yellow & Blue Friday,’ with team members wearing the colors of the Ukrainian flag. Global Brands owner, Steve Perez will be personally matching each donation raised by the staff.

Mr. Perez said he and the team have felt ‘devastated’ by recent events: “We’re receiving news from our distributor, Good Wine, in Kyiv, that their warehouse had been hit by Russian shelling, leaving their family business was completely wiped out, extremely heart breaking news.

“The Global Brands staff asked if we could have a collection which I naturally agreed and said the company would match all money raised pound-for-pound that the Global, Casa and Peak Edge teams collect.

“We will also send all proceeds of every cup of coffee, tea or soft sold this Friday to the British Red Cross Ukrainian humanitarian appeal.”

A number of businesses have been doing their bit to support the crisis, including Entire Facilities Management who set up an emergency mission to send supplies to the Polish/Ukrainian border. The Goldsmith Clinic has also donated more than £1,000 to the Distasters Emergency Committee Appeal, while The Tickled Trout has collected dozens of bags full of donations from the local community.

Casa Hotel, Global Brands, Entire Facilities Management, The Tickled Trout and The Goldsmith Clinic support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

 

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Drinks Partner Confirmed for Redbrik Foundation Chesterfield 10k

The Redbrik Foundation Chesterfield 10k has confirmed a new official soft drinks supplier for its 2021 event in Queen’s Park.

Franklin & Sons Soft Drinks, part of the Global Brands franchise of businesses, will provide drinks for runners goody bags at the 2021 Redbrik Foundation Chesterfield 10k, which is taking place on Sunday 17 October 2021, starting at 10:00am.

Franklin & Sons are also providing a selection of prizes, including drinks from their range, as well as overnight stays & meals at the CASA and Peak Edge Hotels for Redbrik 10k’s event winners.

Sam Coles, Brand Manager at Franklin & Sons, said: “As our Head Office is based in Chesterfield, we’re proud to again sponsor the Redbrik 10k. An event that brings the local community together, raises money for some fantastic charities, whilst supporting the health and wellbeing of local people.”

John Timms, Event Director at the Redbrik Foundation Chesterfield 10k, said: “We’re delighted to have Franklin & Sons on board for the race and runners no doubt will be too.”

“This is the latest in a long line of important partnerships with renowned local and regional businesses, all of which are crucial to growing this event and locally, regionally and nationally.”

“We want to make the Redbrik Foundation Chesterfield 10k an event for all ages – we’re really excited to see everything come to fruition on event day and seeing our runners get some refreshing drinks when they cross the finish line after all their hard work!”

To sign up to the Redbrik Foundation Chesterfield 10k visit: www.chesterfield10k.com

The route will take runners past a number of the town’s landmarks, including the cobbled streets of the town centre and the iconic crooked spire. It will also feature service and cheer stations on the course and will have a later 10am start.

Global Brands and Redbrik support the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.

competition

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Peak Edge Hotel opens new ‘orangery’

The Peak Edge Hotel, a family owned 4-star, modern boutique hotel nestled on the edge of Derbyshire’s Peak District National Park is set to open its new orangery extension in Spring 2021.

Renowned as one of the region’s leading wedding venues, The Peak Edge Hotel will be able to accommodate larger weddings, as well as providing more flexibility for all events. It enjoys its own dedicated bar area and boasts breath taking views over the hotel lake and Peak District National Park.

Combining historic style with modern facilities, including air conditioning, acoustically lined walls and disabled access, this purpose-built space can accommodate up to 200 guests for weddings, events, and celebrations.

Steve Perez, owner and chairman of Casa Hotel, The Peak Edge Hotel and Global Brands said: “Despite the global pandemic the government’s restrictions causing devastating effects on this industry and people’s livelihoods, we continue to strive and invest in The Peak Edge Hotel.

“We believe it is important to continuously improve our property to ensure we continue to offer the best venue, and award-winning experience.

“We cannot wait to welcome brides, grooms, guests, diners and residents back to The Peak Edge Hotel in the very near future.”

Boasting floor to ceiling windows, contrasting with stunning oak beams giving a wide view over the hotel’s lawns, the Orangery is especially opulent with leather upholstery, oak beam bar and open fireplace enhancing the period features and superb light quality of the room.

The popular luxury boutique hotel offers 27 bedrooms, and all boast stunning views over the Derbyshire Countryside, yet you are only a few miles from all major road networks. Historic Haddon Hall, Chatsworth House, the market towns of Chesterfield, Bakewell & Matlock are all on the hotel’s doorstep.

The Peak Edge Hotel supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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