Business

Whittam Cox designed scheme gets planning permission

26th February 2019

Proposals, designed by Chesterfield Champions, Whittam Cox, for a new Build to Rent scheme at Wicker Island have been given the go ahead from Sheffield City Council.

The proposed development, designed on behalf of developers Brickland, will comprise three interconnected blocks that will deliver 268 apartments with commercial space, parking and residents amenity space fronting onto the River Don.

Located on the northern city gateway, the scheme is a contextual response to the conservation area, listed buildings opposite the site and to new developments across the River Don.

Careful consideration of massing and design has been recognised as the planning officer’s report noted the scheme has strong architectural references to the church creating a positive relationship that will enhance the setting of both the listed buildings and the conservation area.

Director at Whittam Cox Architects, Ian Lowson, commented, “We’re delighted to be working with Brickland, Liv Group and the wider team on such a significant scheme in Sheffield. Our Build to Rent portfolio continues to grow along with our expertise in this ever evolving multi layered sector.”

“The scheme will bring a large, strategic, riverside site back into use and help to meet the City’s housing needs by providing high quality homes in a convenient and easily accessible location.”

Darren Leary, Chief Operating Officer at Brickland, added, “We’re pleased to see plans have been approved and we look forward to working closely with the team in progressing the procurement phase of the scheme, as we work towards a site start in the summer.”

Posted in About Chesterfield, Business

New speculative industrial unit at Markham Vale is completed

25th February 2019

A new 15,000 sq. ft industrial unit at Markham Vale in Chesterfield has been completed.

The new industrial unit located just off J29A of the M1 has been developed by Priority Space and provides a secure, self-contained yard area and integral offices, available for sale or lease.

It is suitable for a company looking for new headquarters or a regional hub which provides access to the motorway.

The unit follows the completion of phase one of Wilson Business Park, developed by Priority Space to provide 13 units for small to medium sized businesses and is now fully occupied.

Wilson Business Park sits within the Markham Vale flagship regeneration zone which is a 200-acre business and distribution park.

Priority Space, based in Barnsley, delivers commercial property schemes across the UK. It works closely with local authorities and partners to ensure the spaces are designed to meet the needs of businesses and communities.

Lee Buchanan, co-director at Priority Space, said: “We are pleased to complete the second phase of this development which provides large warehousing space to an area where there is demand. We have seen a great deal of interest in the site and hope to secure an occupant very soon.

“The development of Wilson Business Park has enabled Markham Vale to become one of the biggest commercial parks in the region and we’re proud to have contributed towards that.”

Priority Space is working with letting agents Commercial Property Partners (CPP), which has offices in Nottingham and Sheffield, to find occupiers for the new development.

Stuart Waite, partner at CPP, said: “We are delighted to see the build complete and excited to commence this next phase of our marketing campaign. Priority Space has delivered a high-quality building in a market which is starved of high-quality supply. We already have a strong enquiry list and have commenced viewings of the property.”

Wilson Business Park is built on the site of the former Markham Colliery. It was named in honour of Johnny Wilson who died while working on the site as a miner in 1987. Markham Vale is an employment-led scheme delivered by Henry Boot in partnership with Derbyshire County Council.

Discover commercial property in Chesterfield

Posted in About Chesterfield, Business, Development

University awarded contract to help challenging schools recruit and retain teachers in East Midlands

25th February 2019

The University of Derby is being supported by the Department for Education (DfE) to help increase the supply of trainee teachers to schools with poor recruitment and retention in the Midlands.

Funding from the DfE will be used to support a new initial teacher training pilot initiative, led by the Institute of Education at the University, which aims to improve the supply of newly qualified teachers to schools in challenging areas, promote career progression, and remove obstacles to social mobility.

The Partners for Progress project will be delivered over three years, and will involve implementing an extensive outreach programme in a number of diverse category 3 and 4 primary schools across the Midlands region, in-school taster days, recruitment and information events within local communities, as well as offering work experience for trainee teachers at the University within these schools.

Dr Mohammed Jakhara, Acting Head of the Institute of Education at the University of Derby, said: “We believe overall teacher supply from our local communities in greatest need requires development, but for some schools this can be a challenge. Myths around performance and previous Ofsted reports can deter candidates from applying to a particular school.”

“Our Primary Education provision at the University of Derby is one of high quality and we want to develop that further. We already work with many schools and this extra funding from the DfE will enable us to extend our partnerships and support important additional developments.”

As part of the government’s national social mobility action plan, the DfE intends to incentivise Outstanding Initial Teacher Training providers to expand their provision in challenging areas for teacher recruitment.

The University of Derby, which is rated Outstanding for teaching training by Ofsted, was invited to apply for the funding and was successful.

Dr Jakhara said the project will involve trainee teachers, newly qualified teachers, as well as existing teachers and head teachers – supporting them through training and leadership to help aid career progression.

He added: “We know the quality of education children receive has a lifelong impact on them, and, as educators, we want to ensure this impact is a positive one.”

“At the University of Derby, we are developing first-class professionals who will inspire and lead education in the 21^st century, support teachers to stay in those schools, and build on school improvement.”

In October 2016, Derby was identified as an Opportunity Area – an area where the DfE is prioritising resources, and bringing local and national partners together, to address challenges of social mobility and ensure all children can reach their full potential.

Professor Kathryn Mitchell, Vice-Chancellor of the University of Derby, is Chair of the Derby Opportunity Area Partnership Board. She said: “At Derby we champion social mobility and strive to inspire and create opportunities for all across our region and beyond, regardless of age, background or location.

“We believe in the transformational nature of education, so to receive support from the DfE to enable us to help open more doors and ensure children receive the high quality education they deserve is fantastic.”

The University will be working with seven schools across the Midlands as part of the project to tackle social mobility.

School Standards Minister Nick Gibb said: “The University of Derby has an excellent track record of recruiting talented people into the teaching profession, further building on the 450,000 teachers already in our schools. This extra funding will boost the number of teachers training in the areas that need them most, equipping them with the skills to help every child fulfil their potential.”

“This follows the launch of the first-ever teacher recruitment and retention strategy – setting out the Government’s plans to increase the number of teachers and make sure teaching remains the attractive and worthwhile profession it has always been by freeing up teachers to focus on teaching.”

The University of Derby is the 13th best university in the UK for teaching quality, according to the Times and Sunday Times Good University Guide 2019 league table.

Posted in About Chesterfield, Business, Made in Chesterfield

Annual Celebrate Chesterfield event to update town on Vicar Lane transformation

22nd February 2019

The latest developments at Chesterfield’s Vicar Lane Shopping Centre will be unveiled at the annual Celebrate Chesterfield event on Wednesday 20 March 2019 by the centre’s new owner ALTERIS.

Bert Broadhead, Director at ALTERIS is one of the confirmed speakers at the event which is being held at the Winding Wheel.

The town’s shopping centre, which attracts more than three million visitors every year, is set to be transformed and revitalised following its recent sale to property fund ALTERIS.

Huw Bowen, Chief Executive of the Chesterfield Borough Council, will also be speaking at the event, which is expected to attract nearly 300 delegates. Mr Bowen will be updating on the progress the town is making with multi-million pound commercial and residential developments, including Northern Gateway, which recently got the go-ahead for construction to begin on a new enterprise centre.

Celebrate Chesterfield, now in its ninth year and organised by Destination Chesterfield, is one of the biggest and most hotly anticipated business events in the area.

Peter Swallow, Chair of Destination Chesterfield said: “It’s been a great start to the year for Chesterfield and we’ve got some exciting things ahead. The recent announcement of the transformation of Vicar Lane is just one of the things we are going to be talking about at the event, as well as the town’s other major developments, including Chesterfield Waterside and Northern Gateway.”

“Celebrate Chesterfield is a great opportunity for the town’s business community to come together, not only to celebrate the town’s success, but to look forward to future plans. We have a lot to look forward to in 2019 and we are eager to share our plans with the town at the Winding Wheel.”

The University of Derby is this year’s headline sponsor with Central Technology and Markham Vale – Derbyshire’s flagship regeneration scheme, as associate sponsors.

Julie Stone – Associate Pro Vice Chancellor External Affairs, University of Derby, said: “We are delighted to be working with Destination Chesterfield and supporting the Celebrate Chesterfield event again this year.”

“As Derbyshire’s only university we look to use our academic expertise, research and innovation to foster talent and create impactful partnerships with businesses. The Celebrate Chesterfield event provides a great opportunity for us to have valuable conversations that enable us to understand more about the challenges local businesses face. Our priority remains to understand and effectively service the needs of businesses and to create opportunities for individuals, employers and communities to develop and flourish.”

Ian Snow, Managing Director at Central Technology, added: “Supporting Destination Chesterfield is of huge importance to us at Central Technology. Having been established and working in Chesterfield with year on year growth for over 16 years, we seek to employ local talent and work with mid-market organisations that require IT support and critical data and security protection. 2019 is a big year for Central Technology. We have recently moved to a new 11,000 sq ft office to accommodate our growth and provide more opportunities for jobs in the area.”

“With a key focus on staff training and development, we now have dedicated training facilities and test labs for technical learning time. By attracting excellent technicians and developing our local apprenticeship scheme, we will be able to continue to provide the excellent service our customers expect. The event is a great opportunity for us to meet and work with like-minded mid-market organisations that are keen to grow business in Chesterfield and make it a great location to both work and live.”

Henry Boot Developments (HBD), development partner for the Markham Vale site, will also be attending the event. Vivienne Clements, Director at HBD Sheffield, added: “We are now in our tenth year of development at Derbyshire’s flagship regeneration scheme, Markham Vale, and our partnership with Derbyshire County Council has brought about continued economic growth to the Chesterfield area and beyond.

“2018 saw us maintain 1,600 jobs at Markham Vale, along with securing 164,500sq ft of new commercial space for three global businesses: Protec International, Sterigenics and Grangers International. Our goals for 2019 are to continue to attract both local, national and international companies to the scheme.”

“Business development and employment creation within this region has always been a key focus for the partnership and we are set to achieve another successful year. The Celebrate Chesterfield event is a chance for us to develop our business relationships in the local area and explore exciting opportunities with those looking for high-quality, purpose-built premises.”

Tickets for the breakfast event, which is being held from 7.30am to 11:00am, and includes an exhibition with 28 businesses, are available to book now.

To book your ticket at the event, please visit http://www.chesterfield.co.uk/celebrate/.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Destination Chesterfield, Development, Made in Chesterfield

Ringwood Suite receives transformation refurbishment

22nd February 2019

The Ringwood Suite at Ringwood Hall Hotel & Spa in Chesterfield held its first large event last week after being closed during January for a full refurbishment.

The Ringwood Suite part of the Grade II listed Ringwood Hall Hotel & Spa is the main Ball Room, located in the original building. Although the exact year cannot be stated when the hall was originally built, documentary evidence exists to prove that Ringwood Hall stood from 1809, even then the Ringwood Suite served to be the Ball Room for the family of the house.

During January, the Suite has been lovingly restored with original ceiling detail being highlighted within the new paintwork, new carpets, flooring, patio heaters, chairs, new statement mirrors and a stunning draped domed feature with creates the perfect ambiance. The suite has many uses including, weddings, birthday celebrations and conferences and can cater for up to 250 guests. Find out more.

Rona Davies, General Manager said “We are thrilled to have been able to restore and revive the Ringwood Suite. It has been 9 years since its last refurbishment and it’s fantastic to be able to add the modern touches to this traditional room. The team and I are loving our guest’s reactions to the changes”

For further information on Ringwood Suite please call the hotel on 01246 280077.

Posted in About Chesterfield, Business, Chesterfield Food and Drink Awards, Development, Leisure, Visiting

Casa Hotels both receive prestigious Silver Stars AA Award

21st February 2019

Casa Hotels in Chesterfield are delighted to announce that both Casa Hotel and their sister hotel Peak Edge have achieved the coveted silver star status from the AA. Both the hotels were unknowingly visited by a member of the AA inspector team recently who stayed overnight at each hotel. They were subsequently marked on the various standards that make up the renowned AA star rating.

For Casa Hotel, this is the third consecutive year that they have reached silver star status, an indicator that their high standards are indeed consistent. For Peak Edge Hotel, who were taken over by Casa just over a year ago, this is the first time they have achieved the silver status and is a reflection of the hard work that has gone into Peak Edge over the last year to ensure that they too offer the highest of standards in both customer care and of course the facilities on offer. In her summary, the inspector’s report on Casa Hotel stated ‘The team are to be commended for a consistent performance delivery’. Commenting on their visit to Peak Edge, the inspector said ‘So much to commend here……A delightful stay’.

The six critical areas that the hotels are marked on are: cleanliness, hospitality, service, bedrooms, bathrooms and food. Both hotels received an overall merit score of 83%.

Casa Hotels Managing Director, Stuart Downham said: “We are absolutely delighted at both hotels achieving the prestigious silver status, we all work tirelessly to ensure that our guests have the best possible experience when they stay at our hotels and to have this recognised by the AA is indeed an honour.”

Posted in About Chesterfield, Business, Leisure, Visiting

Local apprentices set to meet MP at the House of Commons

20th February 2019

Five employees from independent drinks company and Chesterfield Champion Global Brands will join circa 200 apprentices who are set to impress their local MP’s in the 3^rd annual Hospitality Apprenticeship Showcase during National Apprenticeship Week (4^th – 8^th March).

Oliva Harbor, Hannah Batty, Lauren Greaves, Barrie Sly and Liam Baker will meet MP Mr Toby Perkins (below) at the House of Commons on Wednesday 6^th March 2019 to talk about their career development and have a bit of fun in challenging their MP to participate in a number of interactive challenges, from pulling the perfect pint to climbing the career ladder.

The team work across sales, marketing and communications within hospitality based business, a sector that offers a huge range of careers, supports 2.9m jobs, represents 10% of UK employment, 6% of businesses and 5% of GDP.

Hospitality is the third largest private sector employer and double the size of financial services and bigger than automotive, pharmaceuticals and aerospace combined.

Global Brands was founded by Steve Perez (right) in 1997 and has grown to an international business selling drinks in more than 55 countries around the world. Steve comments: “The world of hospitality, and drinks in particular, is so fast-paced. You need to be able to stay ahead of what people want and keep innovating. Being in the thick of the action is a great starting point for understanding this. It helps people learn first-hand about the sector and what’s needed to succeed. Apprenticeships are invaluable in this sense. They provide people with a solid grounding to grow and create their own opportunities. As we continue to grow as a company, our aspiration is for our apprentices to grow with us and fuel innovative ways of thinking, creating and working.”

Chairman of the Perceptions hospitality industry group (involved with organising the event), and CEO of the multi-award winning Beds & Bars business Keith Knowles said: “Showcasing our industry to government and demonstrating that we have opportunities that range from the kitchen to the bar; from brewing to casual dining, from hostels to hotels as well as those in professional business support roles such as marketing, property and finance; highlight the many diverse roles the industry can offer. This is an industry where it is not unusual to start at grass roots on minimum wage and progress to senior management positions. For young people, career progression in this sector can be rapid, with many progressing to a management role within 3 years.”

The event takes place on Wednesday 6th March within the House of Commons, with Ministers and over 80 MPs from across the country currently signed up to meet local apprentices, including representatives from the All Party Parliamentary Group (APPG) for Youth Employment; APPG for Skills and Employment; APP Beer Group; APPG for Apprentices; APPG for Pubs; APPG for Tourism and Leisure planned to meet the apprentices and young learners.

The sector creates 1 in 8 of all new jobs and given the right economic circumstances the sector is forecast to continue to grow.

Posted in About Chesterfield, Apprentice Town, Business, Celebrate Chesterfield

Green light for Chesterfield’s Enterprise Centre

19th February 2019

The transformation of Chesterfield town centre has taken another significant step forward as plans for a new enterprise centre have been given the go ahead.

The proposals, developed by Whittam Cox Architects on behalf of Chesterfield Borough Council, will see the new centre built on part of the site of Holywell Cross car park and form a vital part of the Northern Gateway.

The new centre will help meet demand for office space to house start up and growing small business and support the council’s existing innovation centres at Dunston and Tapton Park.

When complete, the three-storey building will comprise 32 offices to suit a range of start-up and small companies; two meeting rooms; a reception and shared lobby area; facilities for staff working in the building including kitchenettes, break out spaces, showers and a bicycle store.

Andrew Dabbs, Board Director at Whittam Cox Architects commented, “We are delighted that the Northern Gateway Enterprise Centre will soon be breaking ground bringing a contemporary commercial offer to Chesterfield. This development is a great example of how a forward-thinking Local Authority can take hold of its own direction and positively influence change and investment in our town centres. I have no doubt this development will act as a catalyst for further development and opportunities for the town.”

Councillor Terry Gilby, Chesterfield Borough Council’s Cabinet Member for Economic Growth, said: “These plans are a vital piece of the jigsaw in the Northern Gateway scheme and we know from the enquiries we get from start-up businesses how much this type of office space is needed in a town centre location.”

Works are due to start next month and will take a year to complete.

Local businesses looking for space at the new enterprise centre should contact Chesterfield Borough Council’s economic development team by calling (01246) 345255.

The Northern Gateway project is funded by a Sheffield City Region Infrastructure Fund grant of £5.83 million with Chesterfield Borough Council contributing £6.5 million.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Development, Made in Chesterfield

Same day craft beer delivery service launched in Chesterfield

18th February 2019

Chesterfield Craft now provides same day delivery of great craft beer to Chesterfield and the surrounding areas, including Eckington, Staveley, Dronfield and Holmesfield – a service previously unavailable in the region.

Craft beer fans in the wider Chesterfield area can now have a range of great craft beer delivered direct to their door in the evening. The town centre’s new craft beer shop – Chesterfield Craft, located on Saltergate – provides customers with a same day delivery service of its entire range of craft beer.

Stocking beers from local brewers such as Thornbridge, Buxton and Abbeydale, national craft brewers such as Magic Rock, Cloudwater and Loka Polly and from overseas brewers such as To-Ol, Lervig and Basqueland Brewing Project, Chesterfield Craft looks to provide a real alternative for the people of Chesterfield.

Customers can order their beer via Chesterfield Craft’s website, and orders placed before 4:30pm are eligible for same-day delivery. Orders will be delivered directly to customers after the shop closes each evening.

Owner Richard Young said “The big online beer shops deliver in the daytime when their customers are out at work, usually resulting in a trip to the courier’s depot to collect. We deliver in the evening, when our customers are at home. This allows customers who can’t get to our shop, to still enjoy our great range of craft beer.”

This same-day delivery service is believed to be something completely new to Chesterfield and the surrounding area. Chesterfield Craft believe it is a service not offered by any other craft beer retailer – neither a local retailer or a national retailer can provide same day delivery.

Richard Young added “We will even chill our customer’s beers, so they arrive cold and ready to drink!”

To find out more, or to place an order, customers should visit www.chesterfieldcraft.co.uk/home-deliveries

Posted in About Chesterfield, Business

‘Low skilled’ image damaging care sector’s ability to recruit young people, says national care provider

16th February 2019

A major care provider group has spoken out against referring to care workers as ‘low skilled’ saying it is damaging the sector’s ability to attract young people.

Speaking at the Chesterfield and North Derbyshire Employability and Skills Conference, Brendan Kelly, Managing Director of Heathcotes Group said: “It annoys me that care workers are constantly referred to by the government and media as being ‘low skilled’. They are not.”

“Care workers require a wide range of skills, including medical knowledge, finance and budgeting, dynamic risk assessment, positive behaviour support and food hygiene to name just a few. Calling them low skilled is impacting on recruitment in the sector and turning off school leavers from entering the profession.”

The company, which is headquartered in Chesterfield, has plans in place to double employees from 2200 to 4500 over the next four years.

At the conference, which was organised by Chesterfield Borough Council, Placing Futures, D2N2 Enterprise Advisor Network and Destination Chesterfield, Mr Kelly also revealed that the Apprentice Levy had driven a culture change in apprenticeships within Heathcotes Group.

He explained: “We are using the Levy as a tool to develop the workforce rather than viewing it as a tax. Older workers are using apprenticeships to upskill which is enabling us to plug skills gaps. However, our priority remains to recruit young people to the care sector.”

Young people aged under 19 account for only a quarter of all apprenticeship starts in the UK. With more than 14,000 young people in Chesterfield and North Derbyshire alone set to leave school over the next five years, the conference brought together business leaders and representatives from the education sector to address barriers to apprenticeships.

Heathcotes Group is leading the residential care sector in apprenticeship training. It has partnered with national apprenticeship training provider Learning Unlimited Group to jointly introduce sector-based work academies offering short courses, including Health & Social Care qualifications and employability skills.

The partnership has produced some exceptional results for Heathcotes with an 82 per cent increase in apprenticeship starts between 2013/14 and 2017/18. Heathcotes’ achievement rates are also well above national average: 74 per cent for Health & Social Care roles, compared to 66.9 per cent nationally, and 68.8 per cent for Care Leadership & Management compared to 63.8 per cent nationally. In Business & Administration Heathcotes’ rate is 100% compared to a 71 per cent national average.

Commenting on the company’s strategy to attract young people to the sector, Mr Kelly said: “In recent years we have promoted an accessible and inspirational message, based on the fact that our work is enormously fulfilling because it makes a difference to the lives of some of the most vulnerable people in society. It has certainly proved to be more effective than more traditional and formulaic approaches to recruitment.”

“Attracting the next generation of talented and dedicated care professionals requires us to connect and engage on an emotional level, rather than get preoccupied with technical detail and lose the essence of who we are and what we do.”

Since 2013, the Heathcotes Group has recruited nearly 600 apprentices. In an effort to further increase local apprenticeship participation, Heathcotes Group has recently joined Chesterfield Apprenticeship Ambassador Network, which is part of the Apprentice town initiative.

In 2017 Chesterfield became the first town in the UK to declare itself an ‘Apprentice Town’. Led by Chesterfield Borough Council the Apprentice Town initiative aims to raise awareness of apprenticeships and promote cooperative working across the education, business and learning community.

Councillor Tricia Gilby, Chesterfield Borough Council’s leader, said: “Heathcotes is a great of example of the success of the Apprentice Town initiative. By working together, the council, local businesses and education providers are able to manage the future workforce needs and provide development opportunities for local people.”

“This year’s conference has helped to do just that, by bringing together our business and education communities to challenge misconceptions and provide opportunity for more people to understand and take advantage of the breath of career development opportunities available in the sector.”

Mr Kelly added: “Heathcotes is fully committed to supporting the Apprentice Town initiative to develop Chesterfield as a leading apprenticeship destination. We enjoyed being part of the North Derbyshire Employability and Skills Conference and we are looking forward to leading and participating in various other events in 2019.”

Posted in About Chesterfield, Apprentice Town, Business

‘Ditch the jargon if you want to attract apprentices’ business are told at Skills and Employability Conference

15th February 2019

‘Ditch the jargon if you want to attract school leavers to apply for apprenticeships’ – that was the advice to businesses from education leaders.

The message was delivered at the annual Chesterfield and North Derbyshire Employability and Skills Conference where it was revealed that young people aged under 19 accounted for only a quarter of all apprenticeship starts in the UK.

With more than 14,000 young people in Chesterfield and North Derbyshire set to leave school over the next five years, the conference looked to address the barriers to apprenticeships. It brought together business leaders and representatives from the education sector as well as pupils from years 11 – 13 from schools in the region.

Speaking at the conference, Dr Emma Dando (right), Careers Lead at St Mary’s Catholic School in Chesterfield, said: “The simple fact is that it is easier to make a college and university application. Many 15 – 18-year-olds are put off applying for apprenticeships because they don’t understand the terminology that many companies use in their job adverts. They feel intimated.”

She advised that employers could learn from politicians when writing job adverts for apprenticeship vacancies. “Persuasive language is key,” added Dr Dando. “Young people are keen to know about progression routes, how formal learning fits into the job role and what a typical day will look like.”

Dr Dando also advised employers to consider including information about the catering facilities in the workplace, public transport links, parking and the environment they’ll be working in within job adverts.

“These are all important factors for a young person who has very little or no experience of a workplace environment. Failure to include this information in job adverts could put them off applying.”

Organised by Chesterfield Borough Council, Gail Widerman of Placing Futures, D2N2 Enterprise Advisor Network and Destination Chesterfield, almost 100 people attended the annual conference which was held at Ringwood Hall Hotel & Spa on Wednesday 13 February.

In addition to St Mary’s Catholic High School, speakers at the sell-out event included representatives from Capgemini, Brookfield School and Brendan Kelly, Managing Director of Heathcotes Group.

Speaking at the event Mr Kelly credited the introduction of the Apprentice Levy with helping the business nearly double apprentice starts over the last five years. Since 2013 the Heathcotes Group has recruited 568 apprentices.

He commented: “Attracting the next generation of talented and dedicated care professionals requires us to connect and engage on an emotional level, rather than get preoccupied with technical detail and lose the essence of who we are and what we do.”

“In recent years we have promoted an accessible and inspirational message, based on the fact that our work is enormously fulfilling because it makes a difference to the lives of some of the most vulnerable people in society. It has certainly proved to be more effective than more traditional and formulaic approaches to recruitment.”

“Based on our experience in recruitment and apprenticeships, the young workforce is less concerned with specifics – they respond better to a broader perception of employers that support their career progression, invest in their future and celebrate the value of the work they do.”

Supporting businesses in their apprentice recruitment efforts, in 2018 Chesterfield became the first town in the UK to declare itself an ‘Apprentice Town’.

Led by Chesterfield Borough Council, the Apprentice Town initiative aims to raise awareness of apprenticeships and promote cooperative working across the education, business and learning community.

Councillor Tricia Gilby, Chesterfield Borough Council’s leader, said: “One of the council’s top priorities is improving the quality of life for local people and ensuring our residents have good employment and training opportunities is key to that.”

“This is why we worked with our partners to establish Chesterfield as an Apprentice Town in 2017.”

“This year’s conference has brought together partners from local businesses and education providers and, working together, we will continue to provide new opportunities to develop our future workforce.”

Local businesses or skills providers interested in getting involved with the Apprentice Town initiative should email emily.williams@chesterfield.gov.uk

Posted in About Chesterfield, Apprentice Town, Business, Made in Chesterfield