Derbyshire tourism

Shortlist announced for Peak District & Derbyshire Tourism Awards 2022

The shortlist for the Peak District & Derbyshire Tourism Awards 2022 has been revealed, showcasing excellence and outstanding achievement across the area’s tourism sector.

Chesterfield Champions Casa Hotel, The Chatsworth-owned Devonshire Arms pub and Matlock Farm Park have made the shortlist, amongst some of the best businesses across the county.

Finalists have been announced in 15 categories celebrating the best of the visitor economy in the Peak District & Derbyshire, from attractions and accommodation providers to unique.

Finalists have been announced in 15 categories celebrating the best of the visitor economy in the Peak District & Derbyshire, from attractions and accommodation providers to unique experiences and great places to eat and drink.

Shortlisted businesses will go forward to the final round of independent judging before winners are revealed at a glittering awards ceremony at Casa Hotel in Chesterfield on Thursday 3 March 2022.

Organised for the second year by Marketing Peak District & Derbyshire, with support from the European Regional Development Fund, the 2022 awards will celebrate the success and resilience of tourism businesses whilst also highlighting the sector’s vital contribution to the local economy.

In regognition of the challenges faced by businesses during the Covid-19 pandemic, two new core categories have been added for 2022: the ‘Unsung Hero Award’ and the ‘Resilience and Innovation Award’.

Two new local awards – ‘Team of the Year’ and ‘Tourism Young Achiever’ – have also been added to recognise the thousands of jobs supported by tourism across the Peak District & Derbyshire.

At the awards evening, all Gold winners will be presented with a luxury award designed and made by Derbyshire-based C W Sellors Fine Jewellery & Luxury Watches, whilst Silver and Bronze winners will each receive a certificate identifying them as one of the best tourism businesses in the area.

In a further boost, Gold winners in each of the 13 core categories will automatically progress onto the national VisitEngland Awards for Excellence 2022, which represent the highest accolades in English tourism.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “After such a challenging year for everyone in the industry, the Peak District & Derbyshire Tourism Awards present a great opportunity to celebrate the hardworking businesses and individuals who continually raise the bar of the area’s tourism offer.

“These awards are a celebration of quality and excellence within the visitor economy and never has our sector been more deserving of recognition. We’re proud to be shining a light on some of the most inspirational tourism businesses in the area and look forward to celebrating with our finalists and partners at the awards ceremony next year.”

Leader of Derbyshire County Council, Councillor Barry Lewis, said: “We’re delighted to be supporting the Peak District & Derbyshire Tourism Awards.

“The tourism sector has been one of the last areas to return to normal operation from Covid-19 and it’s great to see so many local businesses, individuals and attractions return with a bang and working hard to attract visitors into our beautiful county.

“These awards are a great way to recognise their fantastic efforts and congratulations to everyone who has been shortlisted.”

Peak District & Derbyshire Tourism Awards: The 2022 Shortlist

Accessible and Inclusive Tourism Award

  • Croft Bungalow Accessible Holiday Let, Birchover

B&B and Guest House of the Year

  • Grendon Bed & Breakfast, Buxton
  • Sheldon House, Monyash

Camping, Glamping and Holiday Park of the Year

  • Landal Sandybrook, Ashbourne
  • Boutique Camping at Scaldersitch Farm, Sheen
  • Beech Croft Farm Caravan & Camping Park, Taddington

Ethical, Responsible and Sustainable Tourism Award

  • Landal Darwin Forest, Matlock
  • Fischer’s Baslow Hall
  • Pure Outdoor Ltd

Experience of the Year

  • Drive Dad’s Car, Great British Car Journey
  • myGuidedWalks
  • Pure Outdoor Ltd

Hotel of the Year

  • Casa Hotel, Chesterfield
  • Rafters at Riverside House, Ashford-in-the-Water
  • The Cavendish Hotel, Baslow

New Tourism Business Award

  • Country Luxe Derbyshire
  • Great British Car Journey, Ambergate
  • Manor House Farm Cottages, Sheldon

Pub of the Year

  • The Prince of Wales, Baslow
  • The Devonshire Arms, Pilsley
  • The Yorkshire Bridge Inn, Bamford

Self-Catering Accommodation of the Year

  • Stainsborough Hall, near Wirksworth
  • Manor House Farm Cottages, Sheldon
  • Oaker Farm Holidays, Hope

Taste of the Peak District & Derbyshire Awards

  • The George, Alstonefield
  • The Cavendish Hotel, Baslow
  • Fischer’s Baslow Hall

Visitor Attraction of the Year

  • Bluebell Dairy Ltd, Spondon
  • Matlock Farm Park, Matlock
  • Treak Cliff Cavern, Castleton

Resilience & Innovation Award

  • White Peak Distillery, Ambergate
  • Matlock Farm Park, Matlock
  • Treak Cliff Cavern, Castleton

Tourism Young Achiever Award

  • Jack Boam, Tagg Lane Dairy
  • Luke Henshaw, Great British Car Journey
  • George Finlay, Matlock Farm Park

Team of the Year Award

  • Pinelodge Holidays Ltd
  • Rafters at Riverside House
  • The Welcome Team Ltd

Unsung Hero Award

  • Rob Hattersley, Longbow Bars & Restaurants
  • John Whelan, Rafters at Riverside House

For more details see: www.visitpeakdistrict.com/tourism-awards

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Designers put finishing touches to huge garden transformation at Chatsworth

A new ‘meadow glade’ bursting with thousands of flowers including Primula, Campanula, Ranunculus, Deschampsia, Succisa and many more has been created to mark the final major planting in Chatsworth’s biggest garden transformation for nearly 200 years.

A trio of Britain’s leading garden designers, Tom Stuart-Smith, Dan Pearson and James Hitchmough, have worked with Chatsworth’s Head of Gardens and Landscape, Steve Porter and his team for more than three years to redevelop the world famous 105-acre garden.

More than 300,000 plants, including hundreds of trees, have gone into the ground across a previously underdeveloped 15-acre area known as ‘Arcadia’. Major work has also been done in a further 10-acres that includes a remodelled Rock Garden, the Maze Borders, the Ravine, Trout Stream and Jack Pond.

Work continued right through the pandemic with a reduced garden team given a helping hand by the Duke and Duchess of Devonshire who were keen to develop a more sustainable future for the garden. During autumn 2020, around 95% of 70,000 perennials and bulbs were planted peat-free and were either grown in the open ground and transported bare root, or in biodegradable pots made from remoulded husks that are a by-product of the rice industry.

“The Duke and Duchess have often been in the garden helping out with planting, placing and watering, particularly when we were short-handed” says Head of Gardens and Landscape, Steve Porter. “They have been very involved and supportive of a more sustainable approach and that will be a key theme in the next round of changes in the garden.”

“We’ve been reducing the environmental impact of our work in all areas. The plants grown on site for Chatsworth’s shops are already completely peat-free and almost no pesticides or fungicides are used in the glasshouses – predatory bugs are released instead as part of an integrated pest control programme.”

James Hitchmough, based at the nearby University of Sheffield, has overseen the seeding of the new ‘meadow glade’ with thousands of perennial flowers, one of four new glades in Arcadia. New pathways take visitors deep into Arcadia’s heart, with earlier plantings already well established and flowering.

A wet glade known as the bog garden, contains more than 34,000 new plants and bulbs including 8000 Camassia grown onsite in Chatsworth’s own nursery. Drifts of more than 2000 Candelabra Primula in six different varieties are being planted as well as Iris, Rodgersia, Gunnera, swamp cypress (Taxodium), royal ferns and other plants able to thrive in damp conditions such as pond edges, stream banks or damp shady borders.

The overall plan for Arcadia by landscape architect Tom Stuart-Smith, supported by Gucci, saw 15-acres cleared for the planting of hundreds of new trees and the four meadow-like glades connected by woodland walks. A major new art installation called ‘Natural Course’ has been created by the Derbyshire artist Laura Ellen Bacon using more than 100 tonnes of local stone to build a monumental sculptural centrepiece.

One of the Duke of Devonshire’s favourite shrubs, Daphne, features strongly in Arcadia, particularly around seating areas because of its scent, while winter Helleborus in different colours and Primula in spring are other highlights.

In the Rock Garden, Iris are a standout flower among more than 12,000 new plants, which include many more grasses and perennials. Work along the Trout Stream has included some 7000 additional plants familiar to a woodland floor, such as Tiarella and Epimedium.

Redevelopment of the Trout Stream has been intimately connected to Dan Pearson’s creation of Chatsworth’s ‘Best in Show’ garden at the RHS Chelsea Flower Show 2015, which provided Dan with the conceptual inspiration for the new planting and seating.

The foundations of Chatsworth’s present garden and park were laid out by William Kent and Lancelot ‘Capability’ Brown in the 18th century and Joseph Paxton in the 19th century.

The 105-acre garden is the product of nearly 500 years of careful cultivation and retains many early features, including the Canal Pond, Cascade and Duke’s Greenhouse. The famous waterworks include the 300-year-old Cascade, the Willow Tree Fountain and the impressive, gravity-fed Emperor Fountain, which reaches heights of up to 90m.

 

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All Systems Go for The Peak District Highland Games 2021

Matlock Farm Park has confirmed the return of the popular Strongman event, The Peak District Highland Games on Sunday, 29th August.

Now in its fifth year, this key Peak District event will see a team of some of the country’s strongest men take part in a schedule of six events throughout the day, including the Eight Tonne Tractor Pull, the Giant Stone Throw, Log Press and the Tossing of the Caber.

This year sees the introduction of women competing in their own Strongwoman event on the day.

Man Beast Strongman Events co-founder Andy Picken said: “It’s great for the guys to be back doing what they do best, bringing the strongman sport to audiences to witness some awesome feats of strength. With women competing this year too, they can demonstrate the same dedication to training and some amazing strength skills, as well as highlighting the diversity in rapidly growing strength sport.”

Abi Bradbury, General Manager of Matlock Farm Park, added: “We’re thrilled to once again be hosting this fantastic outdoor event, which has always been so popular with visitors of all ages. Along with watching the strongman and strongwoman events, and even having the chance to take part in a Tug of War, there’s so much else to do around the farm park, including small animal handling, wallaby encounters and children’s pony rides. We have great play areas and Kimmo the children’s entertainer is with us throughout the day too.”

The day will begin with a Scottish Piper band playing to lead the competitors into the arena, with representatives from the region’s official tourism board Visit Peak District & Derbyshire officially opening the event. On site there will also be food and craft stalls, Thornbridge beer tent and a gin garden.

The athletes themselves come from all over the country holding local, regional and even some world records, with a variety of work backgrounds from tradesmen to a train driver!

Andy Picken, who is also Master of Ceremonies on the big day, explained how the athletes feel about a return to competing: “It’s been such a hard time for the Nation and Lockdown has provided extra challenges to the athletes who have had limited home equipment to maintain strength. But with restrictions easing, they’ve been hitting the gym again with a renewed fire in the belly and they’re feeling very excited at the prospect of The Peak District Highland Games. Some have even got their own Caber to train with!

“With some new faces in the line-up, we have shaken up the competitors which gives some hungry fringe contenders a chance to shine and take on the established athletes. It’s certainly going to be a day to remember to those spectating!”

Tickets on sale now – Find out more about the event here.

Matlock Farm Park supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Chesterfield Businesses encouraged to apply for Peak District & Derbyshire tourism awards

Applications are now open for the 2022 Peak District & Derbyshire Tourism Awards, offering tourism and hospitality businesses the fantastic opportunity to achieve local and national recognition.

Now in their second year, the awards celebrate excellence and outstanding achievement in the area’s tourism sector, shining a spotlight on deserving businesses and individuals across the Peak District and Derbyshire.

There are 15 categories in total covering different aspects of the visitor economy, from B&Bs, hotels and campsites to attractions, experiences and delicious local food and drink.

Applications for the 2022 awards are open until 19th September 2021 and finalists will be named in October. Winners will be announced at a prestigious awards ceremony in early 2022, with Gold winners in the 13 core categories progressing on to the VisitEngland Awards for Excellence for the chance to achieve national glory.

2022 Peak District & Derbyshire Tourism Award Categories:

  • B&B and Guest House of the Year
  • Hotel of the Year
  • Camping, Glamping and Holiday Park of the Year
  • Self Catering Accommodation of the Year
  • Visitor Attraction of the Year
  • Pub of the Year
  • Experience of the Year
  • New Tourism Business of the Year
  • Taste of the Peak District & Derbyshire Award
  • Accessible and Inclusive Tourism Award
  • Ethical, Responsible and Sustainable Tourism Award
  • Unsung Hero Award
  • Resilience and Innovation Award
  • Team of the Year Award (Local Award)
  • Tourism Young Achiever Award (Local Award)

Details of all categories and how to apply are available at: www.visitpeakdistrict.com/tourism-awards

In recognition of the exceptional work undertaken by the sector during the Covid-19 pandemic, two new core categories have been added for the 2022 awards: the Unsung Hero Award and the Resilience and Innovation Award.

Two new local categories – Team of the Year and Tourism Young Achiever – have also been introduced to celebrate the thousands of people employed by the tourism industry in the Peak District and Derbyshire.

The Peak District & Derbyshire Tourism Awards are run by Marketing Peak District & Derbyshire with support from the European Regional Development Fund and C W Sellors Fine Jewellery & Luxury Watches, who will be designing and handcrafting luxury bespoke awards for all Gold winners.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “After a difficult year for the industry, the Peak District & Derbyshire Tourism Awards offer a timely opportunity to recognise the area’s many innovative and resilient tourism businesses, and the passionate people behind them.

“These awards are a celebration of the tourism sector and the huge contribution it makes to the Peak District & Derbyshire’s economy. They are also a fantastic chance for businesses to recognise the hard work of their teams, and entering these local awards is the only way to qualify for the national VisitEngland awards. We urge everyone to get their applications in as soon as possible!”

The Peak District & Derbyshire Tourism Awards are free to enter for current members of Marketing Peak District & Derbyshire. Non-members can enter at a fee of £150 plus VAT per category. Entrants must be based in Derbyshire or within the Peak District National Park boundary, and must be part of the visitor economy.

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Local leaders shine spotlight on sustainable transport for English Tourism Week

Robert Largan, Member of Parliament for High Peak, has joined Marketing Peak District & Derbyshire (MPDD) together with local leaders to shine a spotlight on sustainable transport for English Tourism Week (22-31 May 2021).

Mr Largan MP joined Jo Dilley, Managing Director of MPDD; Andrew McCloy, Chair of the Peak District National Park Authority; John Young, Commercial Director of Stagecoach; Sir Richard FitzHerbert, Chair of MPDD; and John Harrison of Speedwell Cavern to highlight the Peak District’s new Hope Valley Explorer bus service – and to promote green travel across the county.

Following a successful pilot in 2019, the Stagecoach-operated bus will run from 23 July to 3 October 2021, offering a hop on hop off service in the Hope Valley. Visitors are encouraged to leave the car behind, take the train from Sheffield or Manchester and join the Hope Valley Explorer at Hope or Bamford – or hop aboard direct from Chesterfield or Dronfield.

Attractions on route include the Peak District’s dramatic Upper Derwent Valley and the fascinating cave networks at Castleton, providing a great chance for visitors to travel by public transport whilst supporting the recovery of local businesses.

In a bid to further boost car-free visits, a series of extended bus services has been announced by Derbyshire County Council for summer 2021, including new hourly Sunday services on routes connecting Derby and Ashbourne; Matlock and Chatsworth; Sheffield, Castleton and Buxton; and Chesterfield and Bakewell. Some of the services also connect with trains at Buxton, Chesterfield and Matlock stations.

The news follows the launch of Marketing Peak District & Derbyshire’s 5-year Tourism Rescue & Rebuilding Plan, which highlights the destination’s aims to lead the way in sustainable tourism, active travel and transport connectivity.

Led by VisitEngland, the annual English Tourism Week campaign – which this year uses the slogan ‘Here for Tourism’ – highlights the importance and vast contribution the sector makes to the UK economy. In 2019, tourism was worth £2.5 billion to the Peak District & Derbyshire economy, supporting 32,000 local jobs.

Details of the Hope Valley Explorer Bus and public transport across Derbyshire can be found at: visitpeakdistrict.com/getting-here.

Robert Largan, MP for High Peak, said: “Tourism and hospitality are absolutely vital to our local economy in the Peak District and it’s fantastic to see so many great public transport options available to visitors this summer.

“English Tourism Week is an ideal time to recognise not just the value of the tourism sector, but also the key role it can play in levelling up the UK’s economy, and sustainable tourism will play a huge role in the industry’s future success.”

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire said: “English Tourism Week is a fantastic time to shine a light on sustainable tourism and the role it can play, not just in the sector’s recovery, but in improving public transport links for all those who live, work and visit here.

“Assets like the Hope Valley Explorer offer a great way to enjoy green travel in the Peak District & Derbyshire, whilst supporting the recovery of local businesses, and when used alongside the area’s many fantastic rail links can make for an enjoyable and hassle-free day out.

“Our 5-year Tourism Rescue & Rebuilding Plan maps out the new long-term vision for the sector and sustainable transport will be a key driver of recovery and growth. We’re encouraging visitors to explore as many car-free options as possible this summer and to enjoy a great, green day out in the Peak District & Derbyshire.”

Councillor Barry Lewis, Leader of Derbyshire County Council said: “I’m delighted that we are able to provide more bus services into the Peak District on Sundays for the coming summer season. These services will benefit local people and will also link with rail services at Chesterfield, Buxton and Matlock for those coming from outside the county.

“By increasing the services on offer we hope that those without a car can visit the countryside more easily, and that more people will decide to take the bus rather than drive. Having increased services also opens up the possibilities of walkers being able to use them to link up with their walks, opening up additional possibilities for local people and those who come from further afield. Derbyshire is now well and truly open for business.”

Andrew McCloy, Chair of the Peak District National Park Authority said: “We’re delighted to be working again with operators Stagecoach during summer 2021 to bring the Hope Valley Explorer service back to some of most scenic parts of the National Park. It can drop you at the start of a walk, take you to the heart of a picturesque village, or you can simply stay on for a relaxed tour of the valley in the company of a knowledgeable and friendly driver and the fascinating on-board commentary.

“More than anything, you will be helping to lessen the impact of cars on this sensitive location, reducing congestion and pollution and helping us develop more sustainable travel choices for everyone to enjoy.”

“We all need to think about the long-term effect of how we get to and around the National Park and the impact on local communities, our health and fitness, and ultimately the climate. The Hope Valley Explorer shows that there is an alternative to the car that is every bit as attractive and accessible.”

Phil Medlicott, Managing Director, Stagecoach Yorkshire said: “We are delighted to support the return of the Hope Valley Explorer service, working in partnership with the Peak District National Park, which opens up a beautiful part of the countryside for people to enjoy in a sustainable way.

“This service is a great example of partnership working to encourage people onto public transport through connecting with local rail journeys. As the country moves forward and people look to take short breaks or adventures closer to home this year, it’s important that buses play a key role in supporting this and moving towards a greener and cleaner future for travel.”

Sir Richard FitzHerbert, Chair of Marketing Peak District & Derbyshire said: “The Peak District & Derbyshire has so much to offer visitors and these great public transport services provide even more reasons to explore this summer – without the need for a car.

“From stately homes such as Chatsworth and Haddon to the caves of Speedwell Cavern and Treak Cliff near the wonderful village of Castleton, so many areas are easily accessible by public transport. After the past year, it has never more important to visit and support local businesses and we look forward to welcoming visitors back for a bumper season.”

Throughout English Tourism Week, Marketing Peak District & Derbyshire is also celebrating other methods of green travel with a dedicated Cycle Week across its social and digital channels.

Marketing Peak District & Derbyshire’s Rescue & Rebuilding Plan can be found at: visitpeakdistrict.com/industry/about-us/rescue-and-rebuilding-plan

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Medieval Masterpieces ‘coming home’ as Chatsworth House reopens

Two medieval masterpieces are returning to Chatsworth after more than 60 years and will go on display to visitors for one season only as the house reopens on Tuesday 18 May 2021.

At almost 600 years old and measuring more than 11 x 4 metres each, the Devonshire Hunting Tapestries are one of the largest pictorial representations of any kind from their period and the only great 15th century hunting tapestries to survive. Depicting medieval scenes of fabulously dressed noble men and women hunting in imaginary landscapes, they are believed to have been made in Arras, France between 1425-1450.

Having been closed for more than six months, the house will reopen its doors to ‘Life Stories’, a new exhibition that shares stories about the fascinating lives of people associated with Chatsworth through the placement of nine paired portraits and objects. Life Stories will run throughout the house before visitors reach the last room, the magnificent Sculpture Gallery, where the Devonshire Hunting Tapestries will be hung on the walls.

The tapestries belonged to the Devonshire family for more than 500 years before they were accepted by HM Government in lieu of tax payable on the estate of the 10th Duke of Devonshire. They were allocated to the Victoria and Albert Museum where they have been housed ever since. Chatsworth is working in partnership with the V&A to bring the tapestries back to the house for this eight-month display.

The Duke of Devonshire: “It is a great privilege to welcome these tapestries back to Chatsworth; they had been part of the Collection for very many years until they were given in partial lieu of death duties in the 1950s. Since then they have been superbly looked after at the V&A Museum and we are delighted that they are allowing us to enjoy them here in Derbyshire once again for a few months in 2021.”

Tapestries were enormously costly objects in the Middle Ages and therefore the preserve of only the wealthiest families. The details of the tapestries give an insight into medieval life, but the action is set in imaginary landscapes. Hunting tapestries, with scenes of forests, people and animals, were a popular subject, transforming the cold and draughty interiors of medieval castles and mansions into forest glades.

The ‘Life Stories’ exhibition (18 May – 3 October 2021) includes the pairing of the artist Elisabeth Frink’s Tribute I with Angela Conner’s portrait of Frink herself; Alicia Paz’s painting Courage Calls to Courage Everywhere is connected to Georgiana, Duchess of Devonshire, to highlight her interest in politics, science and poetry; while Henry VIII’s rosary, Natasha’s Daintry’s 2015 ceramic work Skin Deep, and a recreation of Bess of Hardwick’s necklace of 1000 pearls, made by leading Derbyshire based jewellers C W Sellors, also feature. Focusing on the traces of lives in the house, the exhibition presents objects in new ways, demonstrating how past figures continue to resonate in our lives today.

The house completes a phased reopening at Chatsworth with the garden, farmyard and adventure playground already open to visitors.

Tickets are now on sale and must be booked in advance. Each area of Chatsworth will reopen in line with government guidance on social distancing, household mixing and travel restrictions applicable at the time.

Indoor restaurants will also reopen on 18 May while most other restrictions will be lifted from 21 June.

Chatsworth supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

 

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Visitors encouraged to ‘walk, taste and explore’ in campaign highlighting national trails

From sleeping under the stars near the Pennine Way to following in the footsteps of Romans along Hadrian’s Wall Path, visitors are being encouraged to ‘walk, taste and explore’ on an English walking adventure as part of a new national campaign in preparation for when it’s safe to travel again.

At a time when health, wellbeing and enjoying the great outdoors are a top priority, the Discover England’s Great Walking Trails project aims to shine a light on the benefits of taking a short break near seven of England’s long-distance National Trails.

Through a collection of inspirational itineraries hosted on the National Trails website, visitors of all ages and abilities can discover the delights of destination-based walking holidays near the Pennine Way, South West Coast Path, North Downs Way, Hadrian’s Wall Path, Norfolk Coast Path, Cleveland Way and Cotswold Way.

Alongside world-class walks and fine food and drink, each itinerary showcases the diverse range of experiences available near each route ranging from wildlife-watching and cycling tours to pottery-making and paddle-boarding.

Highlights include hopping between stately homes and seaside towns on the Norfolk Coast Path; discovering James Herriot heritage and Michelin-star restaurants on the Cleveland Way; taking a two-wheeled tour of ancient Canterbury and the Kent coast on the North Downs Way; and discovering literary legacies and country pubs on the Cotswold Way.

The project is coordinated by Marketing Peak District & Derbyshire and supported by the Discover England Fund.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “There’s never been a better time to reconnect with the great outdoors and as we all look forward to travelling again, this new collection of itineraries provides a flavour of the year-round adventures that await visitors on a walking holiday in England.

“Exploring some of England’s most beautiful rural and coastal locations, National Trails offer something for everyone and provide the perfect backdrop for a short break. You can take an easy stroll or challenging hike, enjoy the brilliant benefits of walking and uncover unique experiences; from hands-on activities and impressive sites to fabulous food and drink and cosy places to stay.

“Through the Discover England’s Great Walking Trails project, we hope visitors will be inspired to take a fresh look at the incredible tourism offer right here on our doorstep and discover the sheer variety of things to see and do on a staycation near our stunning National Trails.”

VisitEngland Director Andrew Stokes said: “We are very much looking forward to welcoming visitors back to England to explore our Great Walking Trails once restrictions lift and we can travel again.

“Now in its fifth year the Discover England Fund is all about embedding our fantastic tourism products and reaching new audiences to drive future visitor growth and boost local economies.”

The full collection of itineraries will be available on the National Trails website from early April at nationaltrail.co.uk.

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Derbyshire tourism businesses invited to apply for international travel trade showcase

Tourism businesses across the Peak District and Derbyshire are invited to apply for a place at a virtual event aimed at showcasing the best of the destination to travel trade buyers from around the world.

The Peak District & Derbyshire International Travel Trade Showcase, from 26-28 April 2021, will provide the unique opportunity for local attractions, accommodation, activity and experience providers to meet online with national and international tour operators, event organisers and travel buyers.

Businesses are urged to apply for a limited number of fully-funded places at the event, which is being organised by Marketing Peak District & Derbyshire in partnership with Tapir Ltd, with support from the tourist board’s European Regional Development Fund (ERDF) Project.

Businesses can apply for a place at: https://mpdd-virtual-travel-trade-register-your-interest.eventbrite.co.uk

Applications close at 12 noon on 6 April 2021. Successful businesses will be notified on 9 April 2021.

Each successful business will be provided with their own ‘virtual stand’ at the showcase, displaying photographs, information and contact details as well as downloadable leaflets to promote their business to buyers from around the world.

Prior to the event, travel trade representatives will be invited to register their interest and make virtual ‘face-to-face’ appointments with local businesses to discuss working together.

The event is the first of its kind in the area and follows Marketing Peak District & Derbyshire’s recent attendance at ExploreGB, VisitBritain’s flagship travel trade event, as part of the tourist board’s plans to welcome international visitors back from 2022.

Inbound tourism was worth more than £28 billion to the UK economy in 2019.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, says: “As the travel industry gradually works towards recovery, our International Travel Trade Showcase will provide a great platform for tourism businesses to promote their outstanding products and services to a global audience.

“As well as helping businesses form valuable connections with national and international buyers, the event will highlight the broad appeal of the Peak District and Derbyshire, ensuring the destination is front of mind for when travel can safely resume again.

“This is a fantastic, fully-funded opportunity thanks to support from our ERDF project and as places are limited, we urge businesses to register their interest as soon as possible.”

Paul Kleian of Tapir Ltd says: “We’re delighted to bring this virtual event to the Peak District and Derbyshire, providing the chance for local businesses and overseas travel trade companies to safely meet across borders and different time zones.

“A similar event held in the Lake District earlier this year attracted over 200 travel trade buyers, proving that the appetite for events like this is strong. Feedback has been extremely positive and many travel trade buyers commented that a destination-focused approach means they get a great feel for the area.

“We look forward to promoting the Peak District and Derbyshire on a global scale and encourage businesses to register their interest for a place today.”

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