Tourism

Chesterfield’s The Gateway @PEAK development showcased at COP26 regional roadshow

Milligan’s forthcoming development on the Peak District National Park boundary, the Gateway @PEAK has been showcasing its sustainability credentials at the East Midlands COP26 Regional Roadshow, as part of its strategic partnership with the University of Derby.

Milligan and landowner Birchall Properties have formed a working group with the University of Derby to bring the latest applied thinking in sustainable tourism, circular economies, data collection and monitoring, geosciences and biodiversity planning to the project.

The Gateway @PEAK is a great example of the Net Zero Carbon developments being discussed at COP26 in Glasgow.

At the heart of the development is a Zero Carbon transport hub. Hydrogen powered vehicles will connect to a travel network that has the potential to remove over 500,000 car journeys from the park each year, drastically reducing carbon emissions and improving the visitor experience for everyone.

The travel network will also open access to thousands of park attractions, spreading the economic visitor benefit and relieving destinations that become overwhelmed during peak seasons. Planning permission for 2,800 car parking spaces and 5,000 overnight beds has already been granted to the Gateway at PEAK which is situated on 300 acres of fully reclaimed land.

The COP26 East Midlands Roadshow took place on the 11th November 2021, during the international summit in Glasgow. In the virtual conference, delegates were able to browse other projects from the region and learn more about the Gateway’s ambition to create a blueprint for the sustainable delivery of mixed-use ‘smart’ campuses.

Pro Vice-Chancellor and Dean of the College of Science and Engineering, Prof Chris Bussell, said “The University will help the Gateway @PEAK project team define sustainable tourism, bringing innovation to this landmark project for the region, and for the UK’s National Parks.

“Our research and experience in building digital twins and data sciences will give the project a credible data strategy, which is critical to it delivering its sustainability goals. The collaboration offers university students an exciting, local project which is breaking new ground, and the project itself access to the latest thinking and research.”

Find out more about The Gateway @Peak and the Wider Peak Gateway, Resort, Campus development at: https://www.chesterfield.co.uk/developments/peak-resort/

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Shortlist announced for Peak District & Derbyshire Tourism Awards 2022

The shortlist for the Peak District & Derbyshire Tourism Awards 2022 has been revealed, showcasing excellence and outstanding achievement across the area’s tourism sector.

Chesterfield Champions Casa Hotel, The Chatsworth-owned Devonshire Arms pub and Matlock Farm Park have made the shortlist, amongst some of the best businesses across the county.

Finalists have been announced in 15 categories celebrating the best of the visitor economy in the Peak District & Derbyshire, from attractions and accommodation providers to unique.

Finalists have been announced in 15 categories celebrating the best of the visitor economy in the Peak District & Derbyshire, from attractions and accommodation providers to unique experiences and great places to eat and drink.

Shortlisted businesses will go forward to the final round of independent judging before winners are revealed at a glittering awards ceremony at Casa Hotel in Chesterfield on Thursday 3 March 2022.

Organised for the second year by Marketing Peak District & Derbyshire, with support from the European Regional Development Fund, the 2022 awards will celebrate the success and resilience of tourism businesses whilst also highlighting the sector’s vital contribution to the local economy.

In regognition of the challenges faced by businesses during the Covid-19 pandemic, two new core categories have been added for 2022: the ‘Unsung Hero Award’ and the ‘Resilience and Innovation Award’.

Two new local awards – ‘Team of the Year’ and ‘Tourism Young Achiever’ – have also been added to recognise the thousands of jobs supported by tourism across the Peak District & Derbyshire.

At the awards evening, all Gold winners will be presented with a luxury award designed and made by Derbyshire-based C W Sellors Fine Jewellery & Luxury Watches, whilst Silver and Bronze winners will each receive a certificate identifying them as one of the best tourism businesses in the area.

In a further boost, Gold winners in each of the 13 core categories will automatically progress onto the national VisitEngland Awards for Excellence 2022, which represent the highest accolades in English tourism.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “After such a challenging year for everyone in the industry, the Peak District & Derbyshire Tourism Awards present a great opportunity to celebrate the hardworking businesses and individuals who continually raise the bar of the area’s tourism offer.

“These awards are a celebration of quality and excellence within the visitor economy and never has our sector been more deserving of recognition. We’re proud to be shining a light on some of the most inspirational tourism businesses in the area and look forward to celebrating with our finalists and partners at the awards ceremony next year.”

Leader of Derbyshire County Council, Councillor Barry Lewis, said: “We’re delighted to be supporting the Peak District & Derbyshire Tourism Awards.

“The tourism sector has been one of the last areas to return to normal operation from Covid-19 and it’s great to see so many local businesses, individuals and attractions return with a bang and working hard to attract visitors into our beautiful county.

“These awards are a great way to recognise their fantastic efforts and congratulations to everyone who has been shortlisted.”

Peak District & Derbyshire Tourism Awards: The 2022 Shortlist

Accessible and Inclusive Tourism Award

  • Croft Bungalow Accessible Holiday Let, Birchover

B&B and Guest House of the Year

  • Grendon Bed & Breakfast, Buxton
  • Sheldon House, Monyash

Camping, Glamping and Holiday Park of the Year

  • Landal Sandybrook, Ashbourne
  • Boutique Camping at Scaldersitch Farm, Sheen
  • Beech Croft Farm Caravan & Camping Park, Taddington

Ethical, Responsible and Sustainable Tourism Award

  • Landal Darwin Forest, Matlock
  • Fischer’s Baslow Hall
  • Pure Outdoor Ltd

Experience of the Year

  • Drive Dad’s Car, Great British Car Journey
  • myGuidedWalks
  • Pure Outdoor Ltd

Hotel of the Year

  • Casa Hotel, Chesterfield
  • Rafters at Riverside House, Ashford-in-the-Water
  • The Cavendish Hotel, Baslow

New Tourism Business Award

  • Country Luxe Derbyshire
  • Great British Car Journey, Ambergate
  • Manor House Farm Cottages, Sheldon

Pub of the Year

  • The Prince of Wales, Baslow
  • The Devonshire Arms, Pilsley
  • The Yorkshire Bridge Inn, Bamford

Self-Catering Accommodation of the Year

  • Stainsborough Hall, near Wirksworth
  • Manor House Farm Cottages, Sheldon
  • Oaker Farm Holidays, Hope

Taste of the Peak District & Derbyshire Awards

  • The George, Alstonefield
  • The Cavendish Hotel, Baslow
  • Fischer’s Baslow Hall

Visitor Attraction of the Year

  • Bluebell Dairy Ltd, Spondon
  • Matlock Farm Park, Matlock
  • Treak Cliff Cavern, Castleton

Resilience & Innovation Award

  • White Peak Distillery, Ambergate
  • Matlock Farm Park, Matlock
  • Treak Cliff Cavern, Castleton

Tourism Young Achiever Award

  • Jack Boam, Tagg Lane Dairy
  • Luke Henshaw, Great British Car Journey
  • George Finlay, Matlock Farm Park

Team of the Year Award

  • Pinelodge Holidays Ltd
  • Rafters at Riverside House
  • The Welcome Team Ltd

Unsung Hero Award

  • Rob Hattersley, Longbow Bars & Restaurants
  • John Whelan, Rafters at Riverside House

For more details see: www.visitpeakdistrict.com/tourism-awards

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Designers put finishing touches to huge garden transformation at Chatsworth

A new ‘meadow glade’ bursting with thousands of flowers including Primula, Campanula, Ranunculus, Deschampsia, Succisa and many more has been created to mark the final major planting in Chatsworth’s biggest garden transformation for nearly 200 years.

A trio of Britain’s leading garden designers, Tom Stuart-Smith, Dan Pearson and James Hitchmough, have worked with Chatsworth’s Head of Gardens and Landscape, Steve Porter and his team for more than three years to redevelop the world famous 105-acre garden.

More than 300,000 plants, including hundreds of trees, have gone into the ground across a previously underdeveloped 15-acre area known as ‘Arcadia’. Major work has also been done in a further 10-acres that includes a remodelled Rock Garden, the Maze Borders, the Ravine, Trout Stream and Jack Pond.

Work continued right through the pandemic with a reduced garden team given a helping hand by the Duke and Duchess of Devonshire who were keen to develop a more sustainable future for the garden. During autumn 2020, around 95% of 70,000 perennials and bulbs were planted peat-free and were either grown in the open ground and transported bare root, or in biodegradable pots made from remoulded husks that are a by-product of the rice industry.

“The Duke and Duchess have often been in the garden helping out with planting, placing and watering, particularly when we were short-handed” says Head of Gardens and Landscape, Steve Porter. “They have been very involved and supportive of a more sustainable approach and that will be a key theme in the next round of changes in the garden.”

“We’ve been reducing the environmental impact of our work in all areas. The plants grown on site for Chatsworth’s shops are already completely peat-free and almost no pesticides or fungicides are used in the glasshouses – predatory bugs are released instead as part of an integrated pest control programme.”

James Hitchmough, based at the nearby University of Sheffield, has overseen the seeding of the new ‘meadow glade’ with thousands of perennial flowers, one of four new glades in Arcadia. New pathways take visitors deep into Arcadia’s heart, with earlier plantings already well established and flowering.

A wet glade known as the bog garden, contains more than 34,000 new plants and bulbs including 8000 Camassia grown onsite in Chatsworth’s own nursery. Drifts of more than 2000 Candelabra Primula in six different varieties are being planted as well as Iris, Rodgersia, Gunnera, swamp cypress (Taxodium), royal ferns and other plants able to thrive in damp conditions such as pond edges, stream banks or damp shady borders.

The overall plan for Arcadia by landscape architect Tom Stuart-Smith, supported by Gucci, saw 15-acres cleared for the planting of hundreds of new trees and the four meadow-like glades connected by woodland walks. A major new art installation called ‘Natural Course’ has been created by the Derbyshire artist Laura Ellen Bacon using more than 100 tonnes of local stone to build a monumental sculptural centrepiece.

One of the Duke of Devonshire’s favourite shrubs, Daphne, features strongly in Arcadia, particularly around seating areas because of its scent, while winter Helleborus in different colours and Primula in spring are other highlights.

In the Rock Garden, Iris are a standout flower among more than 12,000 new plants, which include many more grasses and perennials. Work along the Trout Stream has included some 7000 additional plants familiar to a woodland floor, such as Tiarella and Epimedium.

Redevelopment of the Trout Stream has been intimately connected to Dan Pearson’s creation of Chatsworth’s ‘Best in Show’ garden at the RHS Chelsea Flower Show 2015, which provided Dan with the conceptual inspiration for the new planting and seating.

The foundations of Chatsworth’s present garden and park were laid out by William Kent and Lancelot ‘Capability’ Brown in the 18th century and Joseph Paxton in the 19th century.

The 105-acre garden is the product of nearly 500 years of careful cultivation and retains many early features, including the Canal Pond, Cascade and Duke’s Greenhouse. The famous waterworks include the 300-year-old Cascade, the Willow Tree Fountain and the impressive, gravity-fed Emperor Fountain, which reaches heights of up to 90m.

 

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All Systems Go for The Peak District Highland Games 2021

Matlock Farm Park has confirmed the return of the popular Strongman event, The Peak District Highland Games on Sunday, 29th August.

Now in its fifth year, this key Peak District event will see a team of some of the country’s strongest men take part in a schedule of six events throughout the day, including the Eight Tonne Tractor Pull, the Giant Stone Throw, Log Press and the Tossing of the Caber.

This year sees the introduction of women competing in their own Strongwoman event on the day.

Man Beast Strongman Events co-founder Andy Picken said: “It’s great for the guys to be back doing what they do best, bringing the strongman sport to audiences to witness some awesome feats of strength. With women competing this year too, they can demonstrate the same dedication to training and some amazing strength skills, as well as highlighting the diversity in rapidly growing strength sport.”

Abi Bradbury, General Manager of Matlock Farm Park, added: “We’re thrilled to once again be hosting this fantastic outdoor event, which has always been so popular with visitors of all ages. Along with watching the strongman and strongwoman events, and even having the chance to take part in a Tug of War, there’s so much else to do around the farm park, including small animal handling, wallaby encounters and children’s pony rides. We have great play areas and Kimmo the children’s entertainer is with us throughout the day too.”

The day will begin with a Scottish Piper band playing to lead the competitors into the arena, with representatives from the region’s official tourism board Visit Peak District & Derbyshire officially opening the event. On site there will also be food and craft stalls, Thornbridge beer tent and a gin garden.

The athletes themselves come from all over the country holding local, regional and even some world records, with a variety of work backgrounds from tradesmen to a train driver!

Andy Picken, who is also Master of Ceremonies on the big day, explained how the athletes feel about a return to competing: “It’s been such a hard time for the Nation and Lockdown has provided extra challenges to the athletes who have had limited home equipment to maintain strength. But with restrictions easing, they’ve been hitting the gym again with a renewed fire in the belly and they’re feeling very excited at the prospect of The Peak District Highland Games. Some have even got their own Caber to train with!

“With some new faces in the line-up, we have shaken up the competitors which gives some hungry fringe contenders a chance to shine and take on the established athletes. It’s certainly going to be a day to remember to those spectating!”

Tickets on sale now – Find out more about the event here.

Matlock Farm Park supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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The Visitor Economy: a sector with a growing number of career opportunities

The visitor economy is an exciting sector which offers a diverse range of job roles. The sector covers events, hospitality, accommodation, tourist services and visitor attractions. You can find out more about the sector on the My Future careers platform.

Chesterfield not only attracts local residents, but also visitors from further afield with visitor spend currently supporting over 2,000 jobs in the local area. As lockdown restrictions are set to be eased, this number is expected to rise and the opportunity for further vacancies to be created in the visitor economy.

Alongside this growing sector, apprenticeships are becoming increasingly popular and a great route to get into the industry. We are also seeing more companies in this sector committing to the Kickstart Programme, to create vacancies and more opportunities for unemployed individuals across the Chesterfield borough, which potentially lead to apprenticeships.

Kickstart

The Kickstart Scheme is an employment programme designed to help young adults who are unemployed develop their skills and get into work. It provides young adults a six-month job placement to gain valuable work experience to benefit their future.

The Devonshire Group including Chatsworth and the wider estate operations has created a range of exciting Kickstart placements. Including gardeners, farmyard and adventure playground assistant, drystone waller, collections assistant and commis chef. You can find out more on this here.

Chesterfield Escape Rooms, a new addition to the Chesterfield visitor economy, has also committed to the scheme by hiring Kickstart employees. In the video below, Nick Hogan Manager at Chesterfield Escape Rooms, explains from an employers perspective the benefits of Kickstart. More from Nick on the Kickstart Scheme can be found in Destination Chesterfield’s podcast here.

Apprenticeships

Apprenticeships are an excellent way of gaining qualifications whilst getting real life work experience and being paid for it.

There are plenty of great examples in Chesterfield of individuals developing careers in the visitor economy through apprenticeships.

Chesterfield Borough Council 

Rebecca Hurd, Venues Assistant Premises Manager, undertook a Level 3 Team Leader apprenticeship course to gain a qualification and skills in management.

“I started with the venues in 2017 as a Duty Manager after many years managing in the licenced trade. I’d always had a keen interest in the arts and had some experience years ago and did a degree in media performance. I enjoyed the atmosphere and the people.

In 2018, I was successful in getting the role of Assistant Premises Manager within the venues team at Chesterfield Borough Council.” This is when Rebecca started her Team Leader apprenticeship to gain management experience.

Rebecca had to work through the Covid pandemic when lots of things changed within her role. She said: “My apprenticeship course helped me to adapt to very strange new times. In March 2020, venues were severely impacted by the pandemic. I ploughed on with my course and when the NHS came to the Winding Wheel to use it as a vaccine centre, I was able to transfer some of my management skills to a very new and different role.

The Pomegranate has now reopened, and we are awaiting to see what the next steps are for us to open fully, but for the time being I’m staying with the Winding Wheel and the NHS as we now have to wind that operation down and move forward with reopening as a venue again.

It’s been tough and I’m glad that we’ve been able to provide this for the NHS but it’s been no easy task.  Having my new skillset from the course has really helped me to adapt at sometimes a very quick pace.”

Van Dyk

Lucy is a Guest Services Assistant at Van Dyk by Wildes, her apprenticeship involves her working in the main department of the hotel dealing with check ins, reservations and enquiries for the bedrooms, restaurant, and events.

“Every day is different, and every day I learn something new. I always wanted to work in hospitality, and was presented with this amazing opportunity with a great company. I enjoy being a smiley, well dressed and presented person and the apprenticeship suited me perfectly. I enjoy working to a high standard as well as being myself when greeting guests – it is a job I take a lot of pride in doing well as well as the presentation of the hotel and its lobby. Its everything I enjoy.”

Lucy undertook an apprenticeship to gain on the job experience to benefit her future career. She said: “I think for a job like this, it’s really good to get the experience. I have learnt the skills I need for the job whilst also getting the experience I need for my CV. If I was to study this job in education, I would be learning the knowledge I would need, but not the skills I need on the job.

When I first started my apprenticeship, I was not as confident as I am now, I am happy to talk to our guests and can usually deal with any problems, or questions guests have as I now have that experience.”

Lucy has ambitions to peruse a career as a manager. She said: “The main reason I wanted an apprenticeship was because of the career I want; I enjoy it so much that I want to be a Reception Manager or Front Office Manager. I want to use what I have learned to be able to progress to a higher position.”

If you are interested in a career in this sector, check out the current apprenticeship vacancies here.

You can also get careers support through a range of free workshops delivered by Derbyshire County Council here.

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Chesterfield Businesses encouraged to apply for Peak District & Derbyshire tourism awards

Applications are now open for the 2022 Peak District & Derbyshire Tourism Awards, offering tourism and hospitality businesses the fantastic opportunity to achieve local and national recognition.

Now in their second year, the awards celebrate excellence and outstanding achievement in the area’s tourism sector, shining a spotlight on deserving businesses and individuals across the Peak District and Derbyshire.

There are 15 categories in total covering different aspects of the visitor economy, from B&Bs, hotels and campsites to attractions, experiences and delicious local food and drink.

Applications for the 2022 awards are open until 19th September 2021 and finalists will be named in October. Winners will be announced at a prestigious awards ceremony in early 2022, with Gold winners in the 13 core categories progressing on to the VisitEngland Awards for Excellence for the chance to achieve national glory.

2022 Peak District & Derbyshire Tourism Award Categories:

  • B&B and Guest House of the Year
  • Hotel of the Year
  • Camping, Glamping and Holiday Park of the Year
  • Self Catering Accommodation of the Year
  • Visitor Attraction of the Year
  • Pub of the Year
  • Experience of the Year
  • New Tourism Business of the Year
  • Taste of the Peak District & Derbyshire Award
  • Accessible and Inclusive Tourism Award
  • Ethical, Responsible and Sustainable Tourism Award
  • Unsung Hero Award
  • Resilience and Innovation Award
  • Team of the Year Award (Local Award)
  • Tourism Young Achiever Award (Local Award)

Details of all categories and how to apply are available at: www.visitpeakdistrict.com/tourism-awards

In recognition of the exceptional work undertaken by the sector during the Covid-19 pandemic, two new core categories have been added for the 2022 awards: the Unsung Hero Award and the Resilience and Innovation Award.

Two new local categories – Team of the Year and Tourism Young Achiever – have also been introduced to celebrate the thousands of people employed by the tourism industry in the Peak District and Derbyshire.

The Peak District & Derbyshire Tourism Awards are run by Marketing Peak District & Derbyshire with support from the European Regional Development Fund and C W Sellors Fine Jewellery & Luxury Watches, who will be designing and handcrafting luxury bespoke awards for all Gold winners.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “After a difficult year for the industry, the Peak District & Derbyshire Tourism Awards offer a timely opportunity to recognise the area’s many innovative and resilient tourism businesses, and the passionate people behind them.

“These awards are a celebration of the tourism sector and the huge contribution it makes to the Peak District & Derbyshire’s economy. They are also a fantastic chance for businesses to recognise the hard work of their teams, and entering these local awards is the only way to qualify for the national VisitEngland awards. We urge everyone to get their applications in as soon as possible!”

The Peak District & Derbyshire Tourism Awards are free to enter for current members of Marketing Peak District & Derbyshire. Non-members can enter at a fee of £150 plus VAT per category. Entrants must be based in Derbyshire or within the Peak District National Park boundary, and must be part of the visitor economy.

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Chesterfield Escape Rooms celebrates official opening

Chesterfield Escape Rooms has officially opened to the public, after the highly-anticipated visitor attraction was given the green light by the easing of covid-19 restrictions.

There are a number of games to choose from at the venue, with the aim of solving the puzzles and escaping the room before the time runs out.

An official ribbon cutting was carried out on Monday (17th May) by Chesterfield’s mayor, Cllr Glenys Falconer who enjoyed a game of ‘Rob The Bank’ during her visit.

Nick Hogan, owner of Chesterfield Escape Rooms said: “It’s been a few months in the planning but it has finally happened, we’re open for business! Our original objective was to put a smile back on the face of Chesterfield and give the town centre a new focus and I think we have achieved it.

“We are only small cog in the amazing amount of positive activity taking place around the town, but nevertheless the feedback we are getting from the games is fantastic.”

The Escape Rooms now employs 15 staff on a mixture of permanent, Kickstart and casual contracts. They are all trained to ensure customers feel safe and enjoy their experience.

Nick continued: “What i have loved so far is watching teams from the Games Masters area, having fun. To see people together, smiling, laughing, joking and having fun has made the setting up of the business worthwhile. Our social reviews on trip advisor, Facebook and Google have been unbelievable and testament to the pride and hard work that all of the team put in to each game.”

“So many people i have spoken to have advised they have never played or even considered playing an escape room but have decided to support the business and give it a go. The very same people are the ones I love watching the most. One lady, who, in reception asked lots of questions due to her lack of understanding, was seen doing a full on fist pump when she solved her first clue!!”

“We really want our customers to embrace our different themes and experience all of the games and wow are some of them competitive! We have launched a set of monthly leader boards which are advertised in reception, starting the concept of being an ‘Escape Room Legend’ to get into our all-time Hall of Fame! A player must have successfully completed all three games to enter!”

To find out more about Chesterfield Escape Rooms and book your visit, head to http://www.chesterfieldescaperooms.co.uk/ or email info@chesterfieldescaperooms.co.uk

Chesterfield Escape Rooms supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Medieval Masterpieces ‘coming home’ as Chatsworth House reopens

Two medieval masterpieces are returning to Chatsworth after more than 60 years and will go on display to visitors for one season only as the house reopens on Tuesday 18 May 2021.

At almost 600 years old and measuring more than 11 x 4 metres each, the Devonshire Hunting Tapestries are one of the largest pictorial representations of any kind from their period and the only great 15th century hunting tapestries to survive. Depicting medieval scenes of fabulously dressed noble men and women hunting in imaginary landscapes, they are believed to have been made in Arras, France between 1425-1450.

Having been closed for more than six months, the house will reopen its doors to ‘Life Stories’, a new exhibition that shares stories about the fascinating lives of people associated with Chatsworth through the placement of nine paired portraits and objects. Life Stories will run throughout the house before visitors reach the last room, the magnificent Sculpture Gallery, where the Devonshire Hunting Tapestries will be hung on the walls.

The tapestries belonged to the Devonshire family for more than 500 years before they were accepted by HM Government in lieu of tax payable on the estate of the 10th Duke of Devonshire. They were allocated to the Victoria and Albert Museum where they have been housed ever since. Chatsworth is working in partnership with the V&A to bring the tapestries back to the house for this eight-month display.

The Duke of Devonshire: “It is a great privilege to welcome these tapestries back to Chatsworth; they had been part of the Collection for very many years until they were given in partial lieu of death duties in the 1950s. Since then they have been superbly looked after at the V&A Museum and we are delighted that they are allowing us to enjoy them here in Derbyshire once again for a few months in 2021.”

Tapestries were enormously costly objects in the Middle Ages and therefore the preserve of only the wealthiest families. The details of the tapestries give an insight into medieval life, but the action is set in imaginary landscapes. Hunting tapestries, with scenes of forests, people and animals, were a popular subject, transforming the cold and draughty interiors of medieval castles and mansions into forest glades.

The ‘Life Stories’ exhibition (18 May – 3 October 2021) includes the pairing of the artist Elisabeth Frink’s Tribute I with Angela Conner’s portrait of Frink herself; Alicia Paz’s painting Courage Calls to Courage Everywhere is connected to Georgiana, Duchess of Devonshire, to highlight her interest in politics, science and poetry; while Henry VIII’s rosary, Natasha’s Daintry’s 2015 ceramic work Skin Deep, and a recreation of Bess of Hardwick’s necklace of 1000 pearls, made by leading Derbyshire based jewellers C W Sellors, also feature. Focusing on the traces of lives in the house, the exhibition presents objects in new ways, demonstrating how past figures continue to resonate in our lives today.

The house completes a phased reopening at Chatsworth with the garden, farmyard and adventure playground already open to visitors.

Tickets are now on sale and must be booked in advance. Each area of Chatsworth will reopen in line with government guidance on social distancing, household mixing and travel restrictions applicable at the time.

Indoor restaurants will also reopen on 18 May while most other restrictions will be lifted from 21 June.

Chatsworth supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

 

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‘Escape the everyday’ campaign launched in Derbyshire to boost holiday bookings

The county’s official tourist board, Marketing Peak District & Derbyshire has launched a new ‘Escape the Everyday’ campaign, supported by funding from VisitEngland, to help local tourism and hospitality businesses recover from the Covid-19 pandemic.

Visitors are being encouraged to Escape the Everyday on a unique range of bookable experiences in the area as part of the £70,000 campaign, which aims to support the sector’s recovery by promoting short breaks and boosting visitor spend.

The campaign has kicked off with a short video and branded content across social media, digital display and radio advertising. The content also drives online ‘traffic’ to visitpeakdistrict.com/escape-the-everyday, where visitors can book a range of activities and experiences across the Peak District & Derbyshire.

Marketing Peak District & Derbyshire has worked with local tourism businesses to create engaging content for the campaign centred around the themes of ‘Discovery’, ‘Freedom to Explore’ and ‘Treat Yourself’.

Experiences include walking with alpacas, feeding lemurs at a local wildlife park, foraging for wild ingredients on a fine dining experience, short breaks at luxury spa hotels and enjoying a rock-climbing taster day in the Peak District National Park.

The campaign will target pre-school families and young couples and is funded by the VisitEngland Destination Management Organisations’ Recovery Marketing Fund, which supports recovery during the Covid-19 pandemic.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “We’re delighted to launch our Escape the Everyday campaign to encourage visitors to book their holidays and experiences here in the Peak District & Derbyshire.

“We have an outstanding year-round tourism offer and we hope this campaign will inspire people to explore and discover all that we have to offer, following official guidance, whilst helping our £2.3 billion tourism industry to recover.

“From foraging and fine dining to e-bike experiences, there is so much to enjoy right across the Peak District & Derbyshire and now is the perfect time to escape the everyday and support local businesses on a short break.”

VisitEngland Director Andrew Stokes said:“Millions of jobs and local economies depend on tourism right across the country and the industry needs all of us to make sure it gets back on its feet. It is great to see the activity that Marketing Peak District & Derbyshire will be delivering locally, with support from VisitEngland funding and aligning with our national ‘Escape the Everyday’ campaign, to encourage more people to get out and discover the outstanding destinations and quality attractions here on our doorstep and to drive bookings.

“It will also support local businesses who have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience.”

Marketing Peak District & Derbyshire supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Visitors encouraged to ‘walk, taste and explore’ in campaign highlighting national trails

From sleeping under the stars near the Pennine Way to following in the footsteps of Romans along Hadrian’s Wall Path, visitors are being encouraged to ‘walk, taste and explore’ on an English walking adventure as part of a new national campaign in preparation for when it’s safe to travel again.

At a time when health, wellbeing and enjoying the great outdoors are a top priority, the Discover England’s Great Walking Trails project aims to shine a light on the benefits of taking a short break near seven of England’s long-distance National Trails.

Through a collection of inspirational itineraries hosted on the National Trails website, visitors of all ages and abilities can discover the delights of destination-based walking holidays near the Pennine Way, South West Coast Path, North Downs Way, Hadrian’s Wall Path, Norfolk Coast Path, Cleveland Way and Cotswold Way.

Alongside world-class walks and fine food and drink, each itinerary showcases the diverse range of experiences available near each route ranging from wildlife-watching and cycling tours to pottery-making and paddle-boarding.

Highlights include hopping between stately homes and seaside towns on the Norfolk Coast Path; discovering James Herriot heritage and Michelin-star restaurants on the Cleveland Way; taking a two-wheeled tour of ancient Canterbury and the Kent coast on the North Downs Way; and discovering literary legacies and country pubs on the Cotswold Way.

The project is coordinated by Marketing Peak District & Derbyshire and supported by the Discover England Fund.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “There’s never been a better time to reconnect with the great outdoors and as we all look forward to travelling again, this new collection of itineraries provides a flavour of the year-round adventures that await visitors on a walking holiday in England.

“Exploring some of England’s most beautiful rural and coastal locations, National Trails offer something for everyone and provide the perfect backdrop for a short break. You can take an easy stroll or challenging hike, enjoy the brilliant benefits of walking and uncover unique experiences; from hands-on activities and impressive sites to fabulous food and drink and cosy places to stay.

“Through the Discover England’s Great Walking Trails project, we hope visitors will be inspired to take a fresh look at the incredible tourism offer right here on our doorstep and discover the sheer variety of things to see and do on a staycation near our stunning National Trails.”

VisitEngland Director Andrew Stokes said: “We are very much looking forward to welcoming visitors back to England to explore our Great Walking Trails once restrictions lift and we can travel again.

“Now in its fifth year the Discover England Fund is all about embedding our fantastic tourism products and reaching new audiences to drive future visitor growth and boost local economies.”

The full collection of itineraries will be available on the National Trails website from early April at nationaltrail.co.uk.

Posted in Featured, Home, Leisure, Summer, Uncategorised, VisitingTagged in , , , , , , , , ,

New date announced for Peak District & Derbyshire Tourism Conference

Tourism, hospitality and leisure businesses across the Peak District and Derbyshire are invited to attend Marketing Peak District & Derbyshire’s recently rescheduled Annual Tourism Conference on Thursday 1 April 2021.

As businesses prepare for the reopening of the tourism sector, the area’s official tourist board says the virtual event – originally planned for last autumn – will help businesses prepare to bounce back ‘stronger than ever’.

The conference will bring together leading industry figures including keynote speakers Tourism Minister, Nigel Huddleston MP and renowned travel journalist and broadcaster, Simon Calder.

Delegates will also gain valuable insights from Councillor Barry Lewis, Leader of Derbyshire County Council; Jo Dilley, Managing Director of Marketing Peak District & Derbyshire; and Lyndsey Swift of national tourist body VisitEngland.

The conference will shine a light on the biggest issues affecting tourism businesses, the latest consumer trends and the work being done to secure the industry’s long-term future – with plenty of opportunity for engagement and questions.

The event is fully-funded by Marketing Peak District & Derbyshire’s European Regional Development Fund (ERDF) Project and delegates are encouraged to reserve their place as soon as possible using the link below.

Register for the Peak District & Derbyshire Annual Tourism Conference on Thursday 1 April 2021 at: http://ow.ly/yBTg50DBmjc

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, says: “As the industry awaits official guidance on reopening, our Annual Tourism Conference will provide a well-timed opportunity to learn about the critical plans to support the sector’s recovery.

“It’s never been more important for us all to work together and in the presence of leading industry figures, the conference will offer a great chance for businesses to raise the issues that matter to them most as we work towards a safe, sustainable reopening.”
At the end of 2019 tourism was worth £2.5 billion to the Peak District & Derbyshire economy, supporting over 32,000 jobs and boosting growth.

Marketing Peak District & Derbyshire supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

staying tourists

 

Posted in About Chesterfield, Featured, Home, Leisure, Uncategorised, VisitingTagged in , , , ,

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