Chesterfield-based care provider, Heathcotes Group, has launched a recruitment drive with an aim to attract a new intake by championing the benefits and career opportunities available within the sector.

With plans to open new care provision in the next six months, the company is offering around 180 permanent roles across the Midlands, the North West, London, Yorkshire and Lincolnshire for residential services in support of adults with learning disabilities and mental health needs.

As the sector adjusts to the post-pandemic impact on its workforce, Heathcotes has stepped up its talent acquisition strategy, advocating the job security, funding for professional development, potential for long-term progression and fulfilling aspects of a career in social care.

Heathcotes Recruitment Business Partner, Jon Burton, said: “It’s well known that, since Covid-19 vaccination became mandatory in CQC-registered care homes in England, care providers have lost a percentage of their frontline colleagues who are reluctant to take the vaccine. Heathcotes have been affected by that, but I’m pleased to say that the overwhelming majority of our colleagues chose to be vaccinated in time for the new legislation, and we are now looking to attract a new generation of support workers and team leaders, across all ages and backgrounds, to join them at our services.

“As care providers planning a post-covid future, it’s important to make the case for our profession to prospective employees, and I believe that we have plenty to talk about in that respect. The pandemic gave everyone a greater appreciation of the value of frontline work in health and social care – employers need to build on that shift in perception and highlight the life-changing differences we make each day in support of some of the most vulnerable people in society. We also need to emphasise the access to fully-funded training available in our profession, facilitating the development of skills and qualifications throughout a career in care.”

Earlier this year, Heathcotes introduced an Employee Support Programme for colleagues throughout its organisation, providing a wide-ranging benefit scheme and wellbeing resource assisting all aspects of their personal life and work life, including financial and legal advice, diet and exercise planning, 24/7 access to a support team and access to expert counsellors providing confidential advice. The company believes that such initiatives are vital to support the care workforce and attract new talent to the sector in the coming years.

Jon Burton said: “Heathcotes’ Employee Support Programme programme has a key emphasis on lifestyle and mental health, which is important to recognise following one of the most challenging periods most of us have ever faced in our working lives and personal lives. I believe that companies will be better placed to recruit and retain if they can demonstrate that commitment alongside the opportunity to progress to senior roles – with the right backing from employers, care is a career with a very high potential for upward mobility.”

Heathcotes Group supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.